The Feed: KitKat, DoorDash and Currys Star in Latest Social Media and Community Advertising Showcase
Our head of brand and partnerships, Rachael Webb, joined some of the sharpest minds in global social as part of The Feed's creative council, championing work that actually earns attention rather than just buying it.
The second edition of the LBB and Omnicom Production showcase debuted at Cannes before opening to the wider industry, featuring eight projects that cleared a high creative bar. The reel spans reactive social plays, long-form character-driven content, and brand moments that turned unexpected news into cultural traction.
What unites the best work here is confidence: brands that understood their own tone well enough to move quickly without losing themselves in the process. Read the full piece over on LBB here.
