Instagram Influencer Marketing Agency
Connecting brands with leading Instagram creators is very much Sticki territory. Ones who know how to stop thumbs from scrolling, generate high engagement, and turn their content into high-performing partnerships built to scale.
Get in TouchWhere does Sticki come in?
Influencer Campaigns
Instagram moves fast. And the best campaigns feel native to the feed, yet hook-worthy enough to instantly stop the scroll amid all that noise.
Sticki builds Reels-first influencer campaigns designed around creator fit, content style, and audience demographics. From briefing and creator management to approvals, posting schedules, and usage rights, we handle everything to get your brand showing up naturally in the right feeds.
Paid Amplification
Sticki helps turn creator content into high-performing Partnership Ads through Meta Ads Manager – allowing campaigns to run directly from an influencer’s Instagram handle while still being fully connected to your ad account for targeting, optimisation, reporting, and conversion tracking.
Your brand gets the performance infrastructure of Meta Ads (with the benefits of targeting too), while your content keeps the credibility, engagement, and familiarity of a creator post.
Mass-Micro Creators
Sometimes the smartest Instagram strategy isn’t one big creator – it’s fifty smaller ones activating each of their audiences and amounting to a reach that’s way more impactful and substantial.
Sticki activates networks of nano- and micro-creators to flood feeds with authentic brand touchpoints across niches, audiences, and communities. This creates the kind of repeated exposure that comes with higher engagement, increasing social proof, shares and saves.
Instagram Formats
Also known as Instagram’s biggest discovery engine, with a distribution that works somewhat similar to the TikTok algorithm. Meaning your posts are extremely likely to be seen by users who don’t follow you at all.
It’s one of the strongest-performing formats for creator campaigns. Algorithm-favoured, highly shareable, and increasingly searchable outside the platform itself – with Instagram content now indexed and surfacing directly in Google results. For brands, Reels (especially ones part of an Instagram influencer campaign) sit in the sweet spot between entertainment and performance. They’ll drive organic reach naturally, then scale even harder once turned into Partnership Ads.
Stories are where Instagram gets immediate.
Quick-turn messaging, swipe-up links and CTA buttons, polls, replies, product tags, even built-in comment sections. It’s the platform’s most direct-response placement, perfect for launches, limited drops, event hype, and campaigns where action matters more than permanence. It’s also right at the top of every Instagram homepage. And as of 2026, a significant portion of Instagram users engage primarily with stories rather than the main feed – with many opting to view stories as their main method of consuming more curated, personal content.
Feed posts absolutely still matter – especially for evergreen brand association, product launches, and content designed to stick around longer than 24 hours.
And unlike Instagram Stories, feed content continues surfacing through profiles, Explore, saves, and Google indexing over time, giving campaigns a much longer shelf life. They’re strong for brand association campaigns and high-intent discovery, and truly give you a great bang for your buck if you think about the permanence of it all, where audiences can easily chance upon (or come back to the post) a week, a month, or even five years down the road.
Where Instagram creator content becomes a truly measurable performance channel. To start, a creator publishes branded content organically using Instagram’s Paid Partnership label. The brand then gains permission to promote that exact post through Meta Ads Manager directly from the creator’s handle – keeping all existing likes, comments, views, and social proof attached.
You’ll get access to Meta’s full targeting and ad destination set-up, while audiences still get to see creator content that they love (and already looks trusted inside the feed). Placements can also extend across Facebook through Meta’s ad ecosystem, for greater ubiquity than ever.
It’s one of the few places where creator content can build trust, drive conversions, and keep working long after the campaign wraps.
Reels now surface in Google Search. Feed posts continue generating saves, shares, and discovery months later. And Partnership Ads have blurred the line (in the best way!) between organic content and paid performance entirely.
Brands winning on Instagram right now aren’t the ones posting polished campaign assets to their own feeds. They’re the ones showing up naturally inside creator content – offering both social proof and a ubiquity that’s hard to come by.
Plus, with 140 billion+ Reels being viewed daily, that’s proof enough that audiences care about this format. It’s why Reels continue dominating Meta’s growth strategy, and why creator-led ads consistently outperform brand-run creative.
Instagram isn’t going away anytime soon, and will continue to still sit at the centre of so many performance campaigns – not because it’s trendy, but because it works. Across every demographic too. So, what brands need to do isn’t just to jump on the platform.
It’s to develop an evergreen Content Library that consistently produces content people actually care about – usually starting with Instagram influencer marketing.
Case Studies
Sticki's Instagram Process
Find
A great Instagram campaign starts long before the first Reel goes live.
Part of Sticki’s process is using our Discovery Tool to filter creators based on engagement rate, audience demographics, performance, content niche, and audience behaviour – not just follower count. Often a creator with 12K highly engaged followers will outperform someone with 200K passive ones, so our goal isn’t to find the biggest creators. It’s to find the perfect brand creator fit.
Create
Needless to say, Instagram content performs best when it’s built for Instagram – not repurposed from somewhere else.
Our briefs are designed around the mechanics that actually matter on Instagram. Hook timing, safe zones, caption structure, pacing, watch retention, and how people naturally consume Reels inside the feed. The result? Creator content that feels native to Instagram, all whilst delivering unique brand and campaign messaging in the best way that sticks.
Amplify
Depending on your budget, goals and campaign preferences, we can take this whole Instagram content marketing thing to the next level.
After the posts go live, we identify the content that audiences are genuinely responding to – then scale it through Partnership Ads inside Meta Ads Manager. We’ll secure Paid Partnership permissions directly from creators, connect content into your ad account, and amplify top-performing assets with full conversion tracking, audience targeting, and reporting attached. Your best-performing creator content shouldn’t stop at organic reach, should they?
Trusted by 100+ leading brands
From FMCG favourites to selling out marathons, our diverse range of clients gives us exposure to the intricacies of the creator realm.
.png)
.png)
Frequently Asked Questions
Whether you’re looking for the answer to specific question, or just want to find out a bit more about us, you’ve landed in the right place.
At the end of your campaign, you’ll receive an in-depth performance report covering quantitative and qualitative analysis at both the individual creator and overall campaign levels. We look at key metrics like reach, views, impressions, engagement rate, CPE, CPV and CPM –alongside the insights that actually help shape what comes next. Think audience breakdowns, key learnings, top-performing posts, watch time, drop-off points, comment sentiment and strategic recommendations. Basically, all the good stuff: what worked, what didn’t, and what we’d do next.
We use this beautiful thing called the Sticki Discovery Tool, which is like our Google, but for influencers. Our tech helps find and source creators based on what actually matters – not just follower count. Audience demographics, average engagement, average reach, content quality, and brand safety. Performance shouldn’t be a stab in the dark, so our in-depth creator vetting tool allows us to truly take a look under the hood of our potential collaborations and make sure the odds of them driving results later on? Higher than if creators were picked without rhyme or reason.
Only if the correct paid usage or amplification rights have been agreed upon. All Sticki campaigns include organic usage baked in, so you’re free to repost and reshare campaign content across your own organic channels to your heart's content. But! If you want to run that content as a paid ad (i.e. putting ad spend behind it across TikTok, Instagram or even YouTube via Google Ads), we can build paid usage into your campaign based on your goals – whether that’s a short 7-day boost, a longer amplification window, or a full rights buyout.
Think beauty, fashion, food and beverage, health and wellness, home, parenting, travel, retail, events, fitness and consumer goods – essentially brands that can be woven naturally into someone’s day, routine, outfit, meal, home, or plans. The real key isn’t the industry. It’s aligning the right creators with the right brief to create content that people will actually watch. Meaning every industry, really. If you do it right.
How long is a piece of string? Paid amplification timelines depend on what you’re trying to achieve. A short-term sale that ends tomorrow might only need a 24-hour boost, while a new product launch may need a longer time to build awareness. In short, the right timeline depends on your goal, your product, and your marketing strategy. But 14-days is always a good place to start, if you ask us.
We treat the finding of right creators as an art and a science. It’s not just about who looks good on paper or who has the biggest follower count. At Sticki, we blend persona alignment with on-platform performance to make sure the creators we recommend actually make sense for your brand, your audience, and your campaign goals. Our team combines behavioural insight, performance analysis and good old-fashioned taste to identify creators who can genuinely amplify your message – not just post it. Naturally, our processes (involving our very own tech, and in-depth quantitative and qualitative analysis post-campaign reports) also make for major points of differentiation, which we'd LOVE to delve deeper into on a call.
At the end of your campaign, you’ll receive an in-depth performance report covering quantitative and qualitative analysis at both the individual creator and overall campaign levels. We look at key metrics like reach, views, impressions, engagement rate, CPE, CPV and CPM –alongside the insights that actually help shape what comes next. Think audience breakdowns, key learnings, top-performing posts, watch time, drop-off points, comment sentiment and strategic recommendations. Basically, all the good stuff: what worked, what didn’t, and what we’d do next.
We use this beautiful thing called the Sticki Discovery Tool, which is like our Google, but for influencers. Our tech helps find and source creators based on what actually matters – not just follower count. Audience demographics, average engagement, average reach, content quality, and brand safety. Performance shouldn’t be a stab in the dark, so our in-depth creator vetting tool allows us to truly take a look under the hood of our potential collaborations and make sure the odds of them driving results later on? Higher than if creators were picked without rhyme or reason.
Only if the correct paid usage or amplification rights have been agreed upon. All Sticki campaigns include organic usage baked in, so you’re free to repost and reshare campaign content across your own organic channels to your heart's content. But! If you want to run that content as a paid ad (i.e. putting ad spend behind it across TikTok, Instagram or even YouTube via Google Ads), we can build paid usage into your campaign based on your goals – whether that’s a short 7-day boost, a longer amplification window, or a full rights buyout.
Think beauty, fashion, food and beverage, health and wellness, home, parenting, travel, retail, events, fitness and consumer goods – essentially brands that can be woven naturally into someone’s day, routine, outfit, meal, home, or plans. The real key isn’t the industry. It’s aligning the right creators with the right brief to create content that people will actually watch. Meaning every industry, really. If you do it right.
How long is a piece of string? Paid amplification timelines depend on what you’re trying to achieve. A short-term sale that ends tomorrow might only need a 24-hour boost, while a new product launch may need a longer time to build awareness. In short, the right timeline depends on your goal, your product, and your marketing strategy. But 14-days is always a good place to start, if you ask us.
We treat the finding of right creators as an art and a science. It’s not just about who looks good on paper or who has the biggest follower count. At Sticki, we blend persona alignment with on-platform performance to make sure the creators we recommend actually make sense for your brand, your audience, and your campaign goals. Our team combines behavioural insight, performance analysis and good old-fashioned taste to identify creators who can genuinely amplify your message – not just post it. Naturally, our processes (involving our very own tech, and in-depth quantitative and qualitative analysis post-campaign reports) also make for major points of differentiation, which we'd LOVE to delve deeper into on a call.
Still have questions?
If you have any other questions or need further information, contact us. It's what our team's here for.