Instagram Influencer Marketing Agency
Connecting brands with leading Instagram creators is very much Sticki territory. Ones who know how to stop thumbs from scrolling, generate high engagement, and turn their content into high-performing partnerships built to scale.
Get in TouchWhere does Sticki come in?
Influencer Campaigns
Instagram moves fast. And the best campaigns feel native to the feed, yet hook-worthy enough to instantly stop the scroll amid all that noise.
Sticki builds Reels-first influencer campaigns designed around creator fit, content style, and audience demographics. From briefing and creator management to approvals, posting schedules, and usage rights, we handle everything to get your brand showing up naturally in the right feeds.
Paid Amplification
Sticki helps turn creator content into high-performing Partnership Ads through Meta Ads Manager – allowing campaigns to run directly from an influencer’s Instagram handle while still being fully connected to your ad account for targeting, optimisation, reporting, and conversion tracking.
Your brand gets the performance infrastructure of Meta Ads (with the benefits of targeting too), while your content keeps the credibility, engagement, and familiarity of a creator post.
Mass-Micro Creators
Sometimes the smartest Instagram strategy isn’t one big creator – it’s fifty smaller ones activating each of their audiences and amounting to a reach that’s way more impactful and substantial.
Sticki activates networks of nano- and micro-creators to flood feeds with authentic brand touchpoints across niches, audiences, and communities. This creates the kind of repeated exposure that comes with higher engagement, increasing social proof, shares and saves.
Instagram Formats
Also known as Instagram’s biggest discovery engine, with a distribution that works somewhat similar to the TikTok algorithm. Meaning your posts are extremely likely to be seen by users who don’t follow you at all.
It’s one of the strongest-performing formats for creator campaigns. Algorithm-favoured, highly shareable, and increasingly searchable outside the platform itself – with Instagram content now indexed and surfacing directly in Google results. For brands, Reels (especially ones part of an Instagram influencer campaign) sit in the sweet spot between entertainment and performance. They’ll drive organic reach naturally, then scale even harder once turned into Partnership Ads.
Stories are where Instagram gets immediate.
Quick-turn messaging, swipe-up links and CTA buttons, polls, replies, product tags, even built-in comment sections. It’s the platform’s most direct-response placement, perfect for launches, limited drops, event hype, and campaigns where action matters more than permanence. It’s also right at the top of every Instagram homepage. And as of 2026, a significant portion of Instagram users engage primarily with stories rather than the main feed – with many opting to view stories as their main method of consuming more curated, personal content.
Feed posts absolutely still matter – especially for evergreen brand association, product launches, and content designed to stick around longer than 24 hours.
And unlike Instagram Stories, feed content continues surfacing through profiles, Explore, saves, and Google indexing over time, giving campaigns a much longer shelf life. They’re strong for brand association campaigns and high-intent discovery, and truly give you a great bang for your buck if you think about the permanence of it all, where audiences can easily chance upon (or come back to the post) a week, a month, or even five years down the road.
Where Instagram creator content becomes a truly measurable performance channel. To start, a creator publishes branded content organically using Instagram’s Paid Partnership label. The brand then gains permission to promote that exact post through Meta Ads Manager directly from the creator’s handle – keeping all existing likes, comments, views, and social proof attached.
You’ll get access to Meta’s full targeting and ad destination set-up, while audiences still get to see creator content that they love (and already looks trusted inside the feed). Placements can also extend across Facebook through Meta’s ad ecosystem, for greater ubiquity than ever.
It’s one of the few places where creator content can build trust, drive conversions, and keep working long after the campaign wraps.
Reels now surface in Google Search. Feed posts continue generating saves, shares, and discovery months later. And Partnership Ads have blurred the line (in the best way!) between organic content and paid performance entirely.
Brands winning on Instagram right now aren’t the ones posting polished campaign assets to their own feeds. They’re the ones showing up naturally inside creator content – offering both social proof and a ubiquity that’s hard to come by.
Plus, with 140 billion+ Reels being viewed daily, that’s proof enough that audiences care about this format. It’s why Reels continue dominating Meta’s growth strategy, and why creator-led ads consistently outperform brand-run creative.
Instagram isn’t going away anytime soon, and will continue to still sit at the centre of so many performance campaigns – not because it’s trendy, but because it works. Across every demographic too. So, what brands need to do isn’t just to jump on the platform.
It’s to develop an evergreen Content Library that consistently produces content people actually care about – usually starting with Instagram influencer marketing.
Case Studies
Sticki's Instagram Process
Find
A great Instagram campaign starts long before the first Reel goes live.
Part of Sticki’s process is using our Discovery Tool to filter creators based on engagement rate, audience demographics, performance, content niche, and audience behaviour – not just follower count. Often a creator with 12K highly engaged followers will outperform someone with 200K passive ones, so our goal isn’t to find the biggest creators. It’s to find the perfect brand creator fit.
Create
Needless to say, Instagram content performs best when it’s built for Instagram – not repurposed from somewhere else.
Our briefs are designed around the mechanics that actually matter on Instagram. Hook timing, safe zones, caption structure, pacing, watch retention, and how people naturally consume Reels inside the feed. The result? Creator content that feels native to Instagram, all whilst delivering unique brand and campaign messaging in the best way that sticks.
Amplify
Depending on your budget, goals and campaign preferences, we can take this whole Instagram content marketing thing to the next level.
After the posts go live, we identify the content that audiences are genuinely responding to – then scale it through Partnership Ads inside Meta Ads Manager. We’ll secure Paid Partnership permissions directly from creators, connect content into your ad account, and amplify top-performing assets with full conversion tracking, audience targeting, and reporting attached. Your best-performing creator content shouldn’t stop at organic reach, should they?
Trusted by 100+ leading brands
From FMCG favourites to selling out marathons, our diverse range of clients gives us exposure to the intricacies of the creator realm.
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Frequently Asked Questions
Whether you’re looking for the answer to specific question, or just want to find out a bit more about us, you’ve landed in the right place.
Not every creator is the right fit — and follower count isn’t the answer. We validate creators using our Sticki Discovery Tool to analyse engagement quality, audience demographics, and past performance, so you only work with voices that actually influence your target market.
Nope. Sometimes the best results come from micro or niche creators whose audiences are highly engaged. Whether it’s a household name or a tight-knit community leader, we’ll recommend the mix that delivers the strongest outcomes for your goals.
Timelines vary depending on scope and creator availability, but most influencer campaigns take 6–10 weeks from briefing to reporting. We’ll give you a clear project plan up front, so you know exactly when to expect deliverables, live posts, and final results.
Yes, when it’s done strategically. Our campaigns are built around clear performance metrics (like conversions, CTRs, and ROI), not just vanity stats. Think beyond likes: we want to see product sold, sign-ups gained, or real leads delivered.
This isn’t classic ‘Well how long is a piece of string’ answer. To make an impact, we suggest a budget of $10k as a starting point for an impactful influencer campaign.
There is a lot to consider when budgeting for a campaign, and our handy budgeting guide may help.
Our engagement begins with a discovery call to unpack your needs and ensure we’re a good fit. Campaigns are built bespoke to your goals, and if everything aligns, we will then craft a project plan that works for you.
As with all creator campaigns, the biggest variable comes down to the cost of creators. Our shopping list approach means you can spend as much (or as little) on creators, and we charge you our fee in a flat fixed cost.
Rest assured, everything will be discussed and made transparent with you from day dot. We’ll never charge out extra costs without the green light from you first.
In short, Sticki is not a cookie cutter, off the shelf solution.
But if that is what you’re looking for, we can recommend some great agencies out there. We pride ourselves on offering a world-class end-to-end service custom tailored to your needs, however that might look. So, for more information on services or costs, please get in touch here.
Absolutely. Our Sticki Discovery Tool sources creators worldwide, which means we can run campaigns across multiple markets while keeping cultural nuance intact. Perfect for global launches or cross-border growth.
We handle creator management from contracts to deadlines. If a creator doesn’t deliver, we’ve already built in contingencies and can source alternates quickly. You won’t be chasing DMs — we’ve got it covered.
Success looks different depending on your KPIs. We report on everything from reach and engagement to conversions and sentiment, with insights that explain why a piece of content worked (or didn’t). That way, each campaign makes the next one even smarter.
We’re not just an agency – we’re a creator-first partner with our own tech, a proven storytelling framework, and a team that lives and breathes performance. Translation: no cookie-cutter strategies, just influencer campaigns that actually work.
Influencer marketing is when brands partners with creators / influencers who already have a solid audience that they've built a connection with – and can then tell your brand's story in a way that feels real, not robotic.
It’s about finding the right creator-brand fit, building a brief that gives them the guardrails and the freedom to do what they do best, and letting their personality carry the message for you. Versus running an ad straight from your profile that's very obviously, an ad.
At its core, it works because people trust creators more than ads.
Read more about what influencer marketing is here.
And if you're curious about what the difference is between influencer marketing and UGC?
Influencer marketing is about tapping into a creator’s audience through their own channel, while user-generated content (UGC) is about securing content you own and use on your brand channels. Both have their place, and we’ll help you decide which (or both) best serves your goals.
Not every creator is the right fit — and follower count isn’t the answer. We validate creators using our Sticki Discovery Tool to analyse engagement quality, audience demographics, and past performance, so you only work with voices that actually influence your target market.
Nope. Sometimes the best results come from micro or niche creators whose audiences are highly engaged. Whether it’s a household name or a tight-knit community leader, we’ll recommend the mix that delivers the strongest outcomes for your goals.
Timelines vary depending on scope and creator availability, but most influencer campaigns take 6–10 weeks from briefing to reporting. We’ll give you a clear project plan up front, so you know exactly when to expect deliverables, live posts, and final results.
Yes, when it’s done strategically. Our campaigns are built around clear performance metrics (like conversions, CTRs, and ROI), not just vanity stats. Think beyond likes: we want to see product sold, sign-ups gained, or real leads delivered.
This isn’t classic ‘Well how long is a piece of string’ answer. To make an impact, we suggest a budget of $10k as a starting point for an impactful influencer campaign.
There is a lot to consider when budgeting for a campaign, and our handy budgeting guide may help.
Our engagement begins with a discovery call to unpack your needs and ensure we’re a good fit. Campaigns are built bespoke to your goals, and if everything aligns, we will then craft a project plan that works for you.
As with all creator campaigns, the biggest variable comes down to the cost of creators. Our shopping list approach means you can spend as much (or as little) on creators, and we charge you our fee in a flat fixed cost.
Rest assured, everything will be discussed and made transparent with you from day dot. We’ll never charge out extra costs without the green light from you first.
In short, Sticki is not a cookie cutter, off the shelf solution.
But if that is what you’re looking for, we can recommend some great agencies out there. We pride ourselves on offering a world-class end-to-end service custom tailored to your needs, however that might look. So, for more information on services or costs, please get in touch here.
Absolutely. Our Sticki Discovery Tool sources creators worldwide, which means we can run campaigns across multiple markets while keeping cultural nuance intact. Perfect for global launches or cross-border growth.
We handle creator management from contracts to deadlines. If a creator doesn’t deliver, we’ve already built in contingencies and can source alternates quickly. You won’t be chasing DMs — we’ve got it covered.
Success looks different depending on your KPIs. We report on everything from reach and engagement to conversions and sentiment, with insights that explain why a piece of content worked (or didn’t). That way, each campaign makes the next one even smarter.
We’re not just an agency – we’re a creator-first partner with our own tech, a proven storytelling framework, and a team that lives and breathes performance. Translation: no cookie-cutter strategies, just influencer campaigns that actually work.
Influencer marketing is when brands partners with creators / influencers who already have a solid audience that they've built a connection with – and can then tell your brand's story in a way that feels real, not robotic.
It’s about finding the right creator-brand fit, building a brief that gives them the guardrails and the freedom to do what they do best, and letting their personality carry the message for you. Versus running an ad straight from your profile that's very obviously, an ad.
At its core, it works because people trust creators more than ads.
Read more about what influencer marketing is here.
And if you're curious about what the difference is between influencer marketing and UGC?
Influencer marketing is about tapping into a creator’s audience through their own channel, while user-generated content (UGC) is about securing content you own and use on your brand channels. Both have their place, and we’ll help you decide which (or both) best serves your goals.
Still have questions?
If you have any other questions or need further information, contact us. It's what our team's here for.