TikTok Influencer Marketing Agency
Sticki creates TikTok campaigns built for the FYP – not recycled content dragged over from another platform. Creator-led videos, Spark Ads, UGC and even TikTok Shop integrations for global markets, we help brands show up in ways the TikTok algorithm loves.
Get in TouchWhere does Sticki come in?
Influencer Campaigns
TikTok rewards content that feels native to the platform, not necessarily polished brand campaigns cosplaying as TikToks. Sticki builds creator-first influencer campaigns designed specifically for the FYP, with briefs shaped around trends, watch retention, hook strength, and platform behaviour.
From creator sourcing and creative direction, to approvals and posting schedules, we manage the campaign end-to-end while keeping the content feeling genuinely TikTok-native.
Spark Ads
Some of TikTok’s highest-performing ads start as regular creator posts. Sticki identifies top-performing organic TikToks, secures Spark Ads authorisation codes directly from creators, and amplifies the content through TikTok Ads Manager – all while keeping the creator’s handle, engagement, comments, and social proof attached to the ad.
Brands then get to enjoy the performance infrastructure of paid media, without losing the trust and familiarity that made the content work organically in the first place. A little like Partnership Ads on Meta.
UGC for TikTok
Not every TikTok campaign needs a creator posting publicly to their profile. Sticki can help enlist the right creators (that match each brand’s target audience) and produce creator-made TikToks specifically designed for paid usage. This gives brands platform-native creative that can run as dark post ads directly from the brand account via TikTok Ads Manager – and just a good bank of consistent content to rely on.
Perfect for testing hooks, messaging, offers, and creative variations without relying on a live post.
TikTok Formats
TikTok’s native habitat – creator content distributed directly through the (sometimes elusive) FYP algorithm. Unlike other platforms, follower count matters a lot less here. TikTok prioritises watch time, retention, shares, comments, and hook strength, which is why smaller creators regularly outperform massive ones when the content hits.
Spark Ads are TikTok’s most effective paid format because they don’t feel separate from the platform experience. How does it work? A creator publishes content organically first.
Sticki then obtains a Spark Ads authorisation code directly from the creator, which allows the brand to run that exact TikTok as a paid campaign through TikTok Ads Manager. Ad preserves the creator’s username, comments, shares, likes, and existing engagement intact – making it feel like native content already succeeding on the platform instead of a traditional ad interrupting it. For Australian brands still early in TikTok advertising, this workflow is often the key.
UGC dark posts are creator-made TikToks designed purely for paid media use, without public creator upload required. They’re published directly within a brand's paid ad account, appearing in target audiences' FYPs as "Sponsored" rather than on either creator’s or brand's public profile.
This gives brands more control over testing, targeting, messaging, and creative iteration – while still benefiting from content that feels native to the platform. Ideal for scaling winning concepts fast, without depending on an organic posting schedule.
TikTok is collapsing the gap between content, community, and checkout faster than any other platform. From product tags and affiliate links to LIVE shopping streams and creator-led product demos, TikTok marketing (in regions where it’s available!) can now allow brands to turn entertainment into immediate action directly inside the app.
Users discover products, watch creators talk about them in real time, and purchase without ever leaving the app. Sticki helps brands tap into TikTok Shop through creator partnerships, LIVE collaborations, campaign coordination, and content strategies built to keep products feeling native to the platform – not shoved into it.
TikTok stopped being a dance app “just for awareness” the second the algorithm started outperforming follower counts.
Right now, some of the best-performing creator campaigns are coming from micro-creators with extremely niche audiences and massive watch retention. Because on TikTok, content quality matters more than social status – and the algorithm rewards it fast.
It’s also why Spark Ads work so well. They don’t interrupt the feed like traditional ads. They blend into it. Same creator handle. Same comments. Same social proof. Just amplified with paid targeting behind it. And while US and UK brands have been treating TikTok like a serious performance channel for years, plenty of Australian brands are still hesitating due to popular belief that it’s still an entertainment app first. Which means the opportunity right now isn’t only reach – it’s being early enough to matter before everyone else catches up.
Case Studies
Sticki's TikTok
Process
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Find
Find who? Creators the algorithm already likes, and who offer the perfect brand creator fit. We use Sticki’s Discovery Tool for that, filtering by platform-specific signals like engagement velocity, FYP performance history, hook strength, audience demographics, and content style.
Create
TikTok gives you about two seconds before someone scrolls. That’s why our TikTok creator briefs are built around platform-native creative mechanics – fast hooks, safe zone compliance, caption pacing, trend awareness, native sounds, and content structures designed to hold attention inside the feed. Never any overly scripted ads, and no content that looks like it’s made for a totally different channel.
Amplify
Once top-performing TikToks emerge organically, we’ll discuss scaling them through Spark Ads – depending on terms between both creator and brand. All set? Sticki will then secure creator authorisation codes for you – and can proceed with connecting campaigns through TikTok Ads Manager, and amplifying creator posts directly from the creator’s handle with full conversion attribution and paid targeting attached, if you’d like our help here. After all, the best way to determine which TikToks might work best as an ad is usually by identifying the organic pieces that people already wanted to watch.
Trusted by 100+ leading brands
From FMCG favourites to selling out marathons, our diverse range of clients gives us exposure to the intricacies of the creator realm.
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Frequently Asked Questions
Whether you’re looking for the answer to specific question, or just want to find out a bit more about us, you’ve landed in the right place.
Not every creator is the right fit — and follower count isn’t the answer. We validate creators using our Sticki Discovery Tool to analyse engagement quality, audience demographics, and past performance, so you only work with voices that actually influence your target market.
Nope. Sometimes the best results come from micro or niche creators whose audiences are highly engaged. Whether it’s a household name or a tight-knit community leader, we’ll recommend the mix that delivers the strongest outcomes for your goals.
Timelines vary depending on scope and creator availability, but most influencer campaigns take 6–10 weeks from briefing to reporting. We’ll give you a clear project plan up front, so you know exactly when to expect deliverables, live posts, and final results.
Yes, when it’s done strategically. Our campaigns are built around clear performance metrics (like conversions, CTRs, and ROI), not just vanity stats. Think beyond likes: we want to see product sold, sign-ups gained, or real leads delivered.
This isn’t classic ‘Well how long is a piece of string’ answer. To make an impact, we suggest a budget of $10k as a starting point for an impactful influencer campaign.
There is a lot to consider when budgeting for a campaign, and our handy budgeting guide may help.
Our engagement begins with a discovery call to unpack your needs and ensure we’re a good fit. Campaigns are built bespoke to your goals, and if everything aligns, we will then craft a project plan that works for you.
As with all creator campaigns, the biggest variable comes down to the cost of creators. Our shopping list approach means you can spend as much (or as little) on creators, and we charge you our fee in a flat fixed cost.
Rest assured, everything will be discussed and made transparent with you from day dot. We’ll never charge out extra costs without the green light from you first.
In short, Sticki is not a cookie cutter, off the shelf solution.
But if that is what you’re looking for, we can recommend some great agencies out there. We pride ourselves on offering a world-class end-to-end service custom tailored to your needs, however that might look. So, for more information on services or costs, please get in touch here.
Absolutely. Our Sticki Discovery Tool sources creators worldwide, which means we can run campaigns across multiple markets while keeping cultural nuance intact. Perfect for global launches or cross-border growth.
We handle creator management from contracts to deadlines. If a creator doesn’t deliver, we’ve already built in contingencies and can source alternates quickly. You won’t be chasing DMs — we’ve got it covered.
Success looks different depending on your KPIs. We report on everything from reach and engagement to conversions and sentiment, with insights that explain why a piece of content worked (or didn’t). That way, each campaign makes the next one even smarter.
We’re not just an agency – we’re a creator-first partner with our own tech, a proven storytelling framework, and a team that lives and breathes performance. Translation: no cookie-cutter strategies, just influencer campaigns that actually work.
Influencer marketing is when brands partners with creators / influencers who already have a solid audience that they've built a connection with – and can then tell your brand's story in a way that feels real, not robotic.
It’s about finding the right creator-brand fit, building a brief that gives them the guardrails and the freedom to do what they do best, and letting their personality carry the message for you. Versus running an ad straight from your profile that's very obviously, an ad.
At its core, it works because people trust creators more than ads.
Read more about what influencer marketing is here.
And if you're curious about what the difference is between influencer marketing and UGC?
Influencer marketing is about tapping into a creator’s audience through their own channel, while user-generated content (UGC) is about securing content you own and use on your brand channels. Both have their place, and we’ll help you decide which (or both) best serves your goals.
Not every creator is the right fit — and follower count isn’t the answer. We validate creators using our Sticki Discovery Tool to analyse engagement quality, audience demographics, and past performance, so you only work with voices that actually influence your target market.
Nope. Sometimes the best results come from micro or niche creators whose audiences are highly engaged. Whether it’s a household name or a tight-knit community leader, we’ll recommend the mix that delivers the strongest outcomes for your goals.
Timelines vary depending on scope and creator availability, but most influencer campaigns take 6–10 weeks from briefing to reporting. We’ll give you a clear project plan up front, so you know exactly when to expect deliverables, live posts, and final results.
Yes, when it’s done strategically. Our campaigns are built around clear performance metrics (like conversions, CTRs, and ROI), not just vanity stats. Think beyond likes: we want to see product sold, sign-ups gained, or real leads delivered.
This isn’t classic ‘Well how long is a piece of string’ answer. To make an impact, we suggest a budget of $10k as a starting point for an impactful influencer campaign.
There is a lot to consider when budgeting for a campaign, and our handy budgeting guide may help.
Our engagement begins with a discovery call to unpack your needs and ensure we’re a good fit. Campaigns are built bespoke to your goals, and if everything aligns, we will then craft a project plan that works for you.
As with all creator campaigns, the biggest variable comes down to the cost of creators. Our shopping list approach means you can spend as much (or as little) on creators, and we charge you our fee in a flat fixed cost.
Rest assured, everything will be discussed and made transparent with you from day dot. We’ll never charge out extra costs without the green light from you first.
In short, Sticki is not a cookie cutter, off the shelf solution.
But if that is what you’re looking for, we can recommend some great agencies out there. We pride ourselves on offering a world-class end-to-end service custom tailored to your needs, however that might look. So, for more information on services or costs, please get in touch here.
Absolutely. Our Sticki Discovery Tool sources creators worldwide, which means we can run campaigns across multiple markets while keeping cultural nuance intact. Perfect for global launches or cross-border growth.
We handle creator management from contracts to deadlines. If a creator doesn’t deliver, we’ve already built in contingencies and can source alternates quickly. You won’t be chasing DMs — we’ve got it covered.
Success looks different depending on your KPIs. We report on everything from reach and engagement to conversions and sentiment, with insights that explain why a piece of content worked (or didn’t). That way, each campaign makes the next one even smarter.
We’re not just an agency – we’re a creator-first partner with our own tech, a proven storytelling framework, and a team that lives and breathes performance. Translation: no cookie-cutter strategies, just influencer campaigns that actually work.
Influencer marketing is when brands partners with creators / influencers who already have a solid audience that they've built a connection with – and can then tell your brand's story in a way that feels real, not robotic.
It’s about finding the right creator-brand fit, building a brief that gives them the guardrails and the freedom to do what they do best, and letting their personality carry the message for you. Versus running an ad straight from your profile that's very obviously, an ad.
At its core, it works because people trust creators more than ads.
Read more about what influencer marketing is here.
And if you're curious about what the difference is between influencer marketing and UGC?
Influencer marketing is about tapping into a creator’s audience through their own channel, while user-generated content (UGC) is about securing content you own and use on your brand channels. Both have their place, and we’ll help you decide which (or both) best serves your goals.
Still have questions?
If you have any other questions or need further information, contact us. It's what our team's here for.