TikTok Influencer Marketing Agency
Sticki creates TikTok campaigns built for the FYP – not recycled content dragged over from another platform. Creator-led videos, Spark Ads, UGC and even TikTok Shop integrations for global markets, we help brands show up in ways the TikTok algorithm loves.
Get in TouchWhere does Sticki come in?
Influencer Campaigns
TikTok rewards content that feels native to the platform, not necessarily polished brand campaigns cosplaying as TikToks. Sticki builds creator-first influencer campaigns designed specifically for the FYP, with briefs shaped around trends, watch retention, hook strength, and platform behaviour.
From creator sourcing and creative direction, to approvals and posting schedules, we manage the campaign end-to-end while keeping the content feeling genuinely TikTok-native.
Spark Ads
Some of TikTok’s highest-performing ads start as regular creator posts. Sticki identifies top-performing organic TikToks, secures Spark Ads authorisation codes directly from creators, and amplifies the content through TikTok Ads Manager – all while keeping the creator’s handle, engagement, comments, and social proof attached to the ad.
Brands then get to enjoy the performance infrastructure of paid media, without losing the trust and familiarity that made the content work organically in the first place. A little like Partnership Ads on Meta.
UGC for TikTok
Not every TikTok campaign needs a creator posting publicly to their profile. Sticki can help enlist the right creators (that match each brand’s target audience) and produce creator-made TikToks specifically designed for paid usage. This gives brands platform-native creative that can run as dark post ads directly from the brand account via TikTok Ads Manager – and just a good bank of consistent content to rely on.
Perfect for testing hooks, messaging, offers, and creative variations without relying on a live post.
TikTok Formats
TikTok’s native habitat – creator content distributed directly through the (sometimes elusive) FYP algorithm. Unlike other platforms, follower count matters a lot less here. TikTok prioritises watch time, retention, shares, comments, and hook strength, which is why smaller creators regularly outperform massive ones when the content hits.
Spark Ads are TikTok’s most effective paid format because they don’t feel separate from the platform experience. How does it work? A creator publishes content organically first.
Sticki then obtains a Spark Ads authorisation code directly from the creator, which allows the brand to run that exact TikTok as a paid campaign through TikTok Ads Manager. Ad preserves the creator’s username, comments, shares, likes, and existing engagement intact – making it feel like native content already succeeding on the platform instead of a traditional ad interrupting it. For Australian brands still early in TikTok advertising, this workflow is often the key.
UGC dark posts are creator-made TikToks designed purely for paid media use, without public creator upload required. They’re published directly within a brand's paid ad account, appearing in target audiences' FYPs as "Sponsored" rather than on either creator’s or brand's public profile.
This gives brands more control over testing, targeting, messaging, and creative iteration – while still benefiting from content that feels native to the platform. Ideal for scaling winning concepts fast, without depending on an organic posting schedule.
TikTok is collapsing the gap between content, community, and checkout faster than any other platform. From product tags and affiliate links to LIVE shopping streams and creator-led product demos, TikTok marketing (in regions where it’s available!) can now allow brands to turn entertainment into immediate action directly inside the app.
Users discover products, watch creators talk about them in real time, and purchase without ever leaving the app. Sticki helps brands tap into TikTok Shop through creator partnerships, LIVE collaborations, campaign coordination, and content strategies built to keep products feeling native to the platform – not shoved into it.
TikTok stopped being a dance app “just for awareness” the second the algorithm started outperforming follower counts.
Right now, some of the best-performing creator campaigns are coming from micro-creators with extremely niche audiences and massive watch retention. Because on TikTok, content quality matters more than social status – and the algorithm rewards it fast.
It’s also why Spark Ads work so well. They don’t interrupt the feed like traditional ads. They blend into it. Same creator handle. Same comments. Same social proof. Just amplified with paid targeting behind it. And while US and UK brands have been treating TikTok like a serious performance channel for years, plenty of Australian brands are still hesitating due to popular belief that it’s still an entertainment app first. Which means the opportunity right now isn’t only reach – it’s being early enough to matter before everyone else catches up.
Case Studies
Sticki's TikTok
Process
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Find
Find who? Creators the algorithm already likes, and who offer the perfect brand creator fit. We use Sticki’s Discovery Tool for that, filtering by platform-specific signals like engagement velocity, FYP performance history, hook strength, audience demographics, and content style.
Create
TikTok gives you about two seconds before someone scrolls. That’s why our TikTok creator briefs are built around platform-native creative mechanics – fast hooks, safe zone compliance, caption pacing, trend awareness, native sounds, and content structures designed to hold attention inside the feed. Never any overly scripted ads, and no content that looks like it’s made for a totally different channel.
Amplify
Once top-performing TikToks emerge organically, we’ll discuss scaling them through Spark Ads – depending on terms between both creator and brand. All set? Sticki will then secure creator authorisation codes for you – and can proceed with connecting campaigns through TikTok Ads Manager, and amplifying creator posts directly from the creator’s handle with full conversion attribution and paid targeting attached, if you’d like our help here. After all, the best way to determine which TikToks might work best as an ad is usually by identifying the organic pieces that people already wanted to watch.
Trusted by 100+ leading brands
From FMCG favourites to selling out marathons, our diverse range of clients gives us exposure to the intricacies of the creator realm.
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Frequently Asked Questions
Whether you’re looking for the answer to specific question, or just want to find out a bit more about us, you’ve landed in the right place.
Only if the correct paid usage or amplification rights have been agreed upon. All Sticki campaigns include organic usage baked in, so you’re free to repost and reshare campaign content across your own organic channels to your heart's content. But! If you want to run that content as a paid ad (i.e. putting ad spend behind it across TikTok, Instagram or even YouTube via Google Ads), we can build paid usage into your campaign based on your goals – whether that’s a short 7-day boost, a longer amplification window, or a full rights buyout.
Spark Ad authorisation codes (also sometimes referred to as boosting codes, or ad codes) allow brands to run a creator’s organic TikTok post as a paid ad, without needing access to their account. The creator generates a unique code for the specific TikTok video, chooses how long the brand can use it, and shares that code with us. We then use the code in TikTok Ads Manager to promote the post as a Spark Ad. The content still appears from the creator’s handle, keeps the original likes, comments and shares, and can be amplified to a wider audience with paid spend.
Our typical TikTok campaign timeline is 6–8 weeks. That gives us enough time to lock in strategy, source the right creators, negotiate deliverables, manage contracts, brief talent, review concepts, oversee content production and approvals, and get everything scheduled to go live. Can things move faster? We hear you ask, maybe aloud or just in a whisper in your head. The answer is: Sometimes, but we've definitely made it happen before. Rush campaigns are absolutely feasible, but entirely contingent on how efficiently comms move. Our partnerships involve heaps of back and forth, between ourselves, creators, clients (like yourself) and talent agencies on occasion. TL;DR – We can make it happen if you'd like, we should just chat a little extra beforehand.
TikTok’s algorithm can influence how content performs once it’s live, but creator selection comes down to the things we can actually assess. Using the Sticki Discovery Tool, we look at audience fit, content style, engagement, brand alignment, past performance and whether the creator can tell the story in a way that makes sense.
At the end of your TikTok campaign, you’ll receive an in-depth performance report covering both individual creator results and overall campaign performance. We look at the key metrics you’d expect – views, reach, engagement rate, CPE, CPV and CPM – alongside the insights that actually help shape what comes next. Think watch time, audience breakdowns, top-performing content, drop-off points, key comments, sentiment and strategic recommendations. Basically, all the good stuff. What worked? What didn’t? What will we do next?
A standard TikTok in-feed ad is uploaded and run directly through TikTok Ads Manager from the brand’s account. A Spark Ad, on the other hand, boosts an existing organic TikTok post – either from your brand account or, more commonly, from a creator’s account (with their authorisation). The biggest difference is how native it feels when scrolling your FYP. Spark Ads keep the creator’s handle, original post engagement, comments and TikTok feel, while still giving the brand paid amplification.
Only if the correct paid usage or amplification rights have been agreed upon. All Sticki campaigns include organic usage baked in, so you’re free to repost and reshare campaign content across your own organic channels to your heart's content. But! If you want to run that content as a paid ad (i.e. putting ad spend behind it across TikTok, Instagram or even YouTube via Google Ads), we can build paid usage into your campaign based on your goals – whether that’s a short 7-day boost, a longer amplification window, or a full rights buyout.
Spark Ad authorisation codes (also sometimes referred to as boosting codes, or ad codes) allow brands to run a creator’s organic TikTok post as a paid ad, without needing access to their account. The creator generates a unique code for the specific TikTok video, chooses how long the brand can use it, and shares that code with us. We then use the code in TikTok Ads Manager to promote the post as a Spark Ad. The content still appears from the creator’s handle, keeps the original likes, comments and shares, and can be amplified to a wider audience with paid spend.
Our typical TikTok campaign timeline is 6–8 weeks. That gives us enough time to lock in strategy, source the right creators, negotiate deliverables, manage contracts, brief talent, review concepts, oversee content production and approvals, and get everything scheduled to go live. Can things move faster? We hear you ask, maybe aloud or just in a whisper in your head. The answer is: Sometimes, but we've definitely made it happen before. Rush campaigns are absolutely feasible, but entirely contingent on how efficiently comms move. Our partnerships involve heaps of back and forth, between ourselves, creators, clients (like yourself) and talent agencies on occasion. TL;DR – We can make it happen if you'd like, we should just chat a little extra beforehand.
TikTok’s algorithm can influence how content performs once it’s live, but creator selection comes down to the things we can actually assess. Using the Sticki Discovery Tool, we look at audience fit, content style, engagement, brand alignment, past performance and whether the creator can tell the story in a way that makes sense.
At the end of your TikTok campaign, you’ll receive an in-depth performance report covering both individual creator results and overall campaign performance. We look at the key metrics you’d expect – views, reach, engagement rate, CPE, CPV and CPM – alongside the insights that actually help shape what comes next. Think watch time, audience breakdowns, top-performing content, drop-off points, key comments, sentiment and strategic recommendations. Basically, all the good stuff. What worked? What didn’t? What will we do next?
A standard TikTok in-feed ad is uploaded and run directly through TikTok Ads Manager from the brand’s account. A Spark Ad, on the other hand, boosts an existing organic TikTok post – either from your brand account or, more commonly, from a creator’s account (with their authorisation). The biggest difference is how native it feels when scrolling your FYP. Spark Ads keep the creator’s handle, original post engagement, comments and TikTok feel, while still giving the brand paid amplification.
Still have questions?
If you have any other questions or need further information, contact us. It's what our team's here for.