Leverage the voice of the masses

Micro-influencers usually sit between 10,000 and 50,000 followers, while nano-influencers are under 10,000. Nanos bring hyper-local trust and tight-knit communities, while micros add niche reach with still-strong engagement. The sweet spot often comes from using both together in one campaign.

Because audiences don’t always trust celebrity endorsements. Nano and micro-influencers feel like real people, not billboards, which makes their content land with more credibility. That trust translates into higher engagement, better conversion rates, and results that don’t feel forced.

That depends on the goal. Some campaigns work with 20 or 30 micro-influencers to target a specific audience, while mass activations bring in hundreds to flood feeds and dominate conversation. Scale is flexible — the point is to match the right number of voices to the outcome you want.

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Yes. Smaller creators cost less individually, but when you activate them at scale, the impact rivals (and often outperforms) macro campaigns. You get more content, stronger engagement, and better cost efficiency — and you’re not putting all your eggs in one basket.

Mass campaigns sound chaotic from the outside, but that’s what we’re here for. Sticki handles the sourcing, contracts, briefs, and deadlines so you don’t get lost in DMs and spreadsheets. You see a polished campaign come together, not the messy backend.

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They can, and they do. From unboxing clips to testimonials, their content works as modern word-of-mouth. For eCommerce especially, this kind of authentic recommendation has been shown to increase conversions and reduce cart drop-offs.

Product launches, always-on brand visibility, cross-market growth, and community-led campaigns all benefit from scale. Whenever you need reach with credibility, mass influence delivers cultural cut-through without losing authenticity.

We don’t pick creators based on follower numbers alone. Using the Sticki Discovery Tool, we filter by demographics, audience quality, and content style, then add human judgement to make sure every influencer feels like a natural fit for your brand.

Yes — in fact, they’re more relevant than ever. As audiences tune out glossy ads, smaller creators are the ones still trusted to recommend products and spark conversations. Their authenticity keeps them at the centre of smart influencer strategies.

Because we’re built for performance, not vanity metrics. Sticki combines creator-first relationships with tech-enabled discovery and full campaign management, so you get authenticity at scale without the headache. We don’t just get you posts; we give you cultural impact you can measure.

Micro-influencers usually sit between 10,000 and 50,000 followers, while nano-influencers are under 10,000. Nanos bring hyper-local trust and tight-knit communities, while micros add niche reach with still-strong engagement. The sweet spot often comes from using both together in one campaign.

Because audiences don’t always trust celebrity endorsements. Nano and micro-influencers feel like real people, not billboards, which makes their content land with more credibility. That trust translates into higher engagement, better conversion rates, and results that don’t feel forced.

That depends on the goal. Some campaigns work with 20 or 30 micro-influencers to target a specific audience, while mass activations bring in hundreds to flood feeds and dominate conversation. Scale is flexible — the point is to match the right number of voices to the outcome you want.

‍

Yes. Smaller creators cost less individually, but when you activate them at scale, the impact rivals (and often outperforms) macro campaigns. You get more content, stronger engagement, and better cost efficiency — and you’re not putting all your eggs in one basket.

Mass campaigns sound chaotic from the outside, but that’s what we’re here for. Sticki handles the sourcing, contracts, briefs, and deadlines so you don’t get lost in DMs and spreadsheets. You see a polished campaign come together, not the messy backend.

‍

They can, and they do. From unboxing clips to testimonials, their content works as modern word-of-mouth. For eCommerce especially, this kind of authentic recommendation has been shown to increase conversions and reduce cart drop-offs.

Product launches, always-on brand visibility, cross-market growth, and community-led campaigns all benefit from scale. Whenever you need reach with credibility, mass influence delivers cultural cut-through without losing authenticity.

We don’t pick creators based on follower numbers alone. Using the Sticki Discovery Tool, we filter by demographics, audience quality, and content style, then add human judgement to make sure every influencer feels like a natural fit for your brand.

Yes — in fact, they’re more relevant than ever. As audiences tune out glossy ads, smaller creators are the ones still trusted to recommend products and spark conversations. Their authenticity keeps them at the centre of smart influencer strategies.

Because we’re built for performance, not vanity metrics. Sticki combines creator-first relationships with tech-enabled discovery and full campaign management, so you get authenticity at scale without the headache. We don’t just get you posts; we give you cultural impact you can measure.