The voice of many outweigh the voice of one – so start preaching to the choir, with well, another choir. Think PR, but if it was driven by performance.
Get Started with StickiOne big name can spark attention, but it’s the collective that builds credibility. By activating micro and nano influencers at scale, your brand message spreads faster, feels more authentic, and drives measurable results.
Running a campaign with dozens or even hundreds of influencers can be overwhelming unless you hand it to us. We manage everything from creator sourcing and contracts through to briefs, deadlines, and content approvals. The result is a campaign that looks complex from the outside but feels effortless from your side.
Nano and micro influencers may not have millions of followers, but they have communities that actually listen. By activating them in volume, your brand enters countless real conversations at once, multiplying reach without sacrificing credibility. It’s the difference between one loud endorsement and hundreds of trusted recommendations.
This isn’t scattergun marketing. Every creator post is tracked against hard metrics such as CPM, CPE, engagement, sentiment. Our reporting shows not just what happened but why it worked, giving you insights to fuel the next round of campaigns with even sharper precision.
Reach deeper into your target audience without sacrificing your authenticity. It’s like if 50 of your friends facetimed you all at once recommending a new product, except… not quite.
Chat about a campaignNothing kills hype like a product launch no one’s talking about. Nano and micro influencers flood the feed with real reactions and everyday use, turning your drop into content people actually trust. It’s not glossy campaign assets — it’s real people showing why your product matters, at scale.
Social isn’t built on one big splash, it’s built on consistency. Always-on campaigns keep your brand alive in the feed with a constant drip of creator content. Micro-influencers make sure your message doesn’t fade after launch day, building the kind of familiarity that turns into loyalty.
You can’t fake local knowledge. Micro and nano influencers bring cultural fluency, giving your brand credibility when expanding into new regions. They know what lands, what doesn’t, and how to make your campaign feel like it belongs there. One playbook doesn’t fit every market — this approach makes sure it does.
Scrolling is one thing, buying is another. Micro-influencer content (think unboxings, testimonials, demos) adds the social proof that gets shoppers over the line. Dropping this content into your ads or product pages can be the difference between abandoned carts and conversions. It feels like word-of-mouth, but built for the online checkout.
Nano influencers don’t just have audiences, they have communities. Their word carries weight, and when you activate hundreds of them, you create a ripple effect of trust that feels organic. It’s grassroots credibility amplified into cultural impact — the kind of influence you can’t buy with a single big name.
How micro-influencers (and their comment sections) helped ALBA dominate Aussie feeds in under three months, becoming the must-have beverage for summer.
From FMCG favourites to selling out marathons, our diverse range of clients gives us exposure to the intricacies of the creator realm.
.png)
.png)
Our latest blogs break down trends, tactics, and ideas you can use – tailored to the services we offer.
Read our BlogOverwhelmed by the data and not sure how to measure the impact of content? Learn which influencer marketing metrics matter most pre- and post-campaign to align with your brand, track performance, and deliver success.
Budgeting for creator marketing shouldn't be a mystery or shot in the dark. Whether you’re building your first UGC campaign or scaling with influencers, the smartest move is knowing what your budget can truly do.
Whether you’re looking for the answer to specific question, or just want to find out a bit more about us, you’ve landed in the right place.
Micro-influencers usually sit between 10,000 and 50,000 followers, while nano-influencers are under 10,000. Nanos bring hyper-local trust and tight-knit communities, while micros add niche reach with still-strong engagement. The sweet spot often comes from using both together in one campaign.
Because audiences don’t always trust celebrity endorsements. Nano and micro-influencers feel like real people, not billboards, which makes their content land with more credibility. That trust translates into higher engagement, better conversion rates, and results that don’t feel forced.
That depends on the goal. Some campaigns work with 20 or 30 micro-influencers to target a specific audience, while mass activations bring in hundreds to flood feeds and dominate conversation. Scale is flexible — the point is to match the right number of voices to the outcome you want.
Yes. Smaller creators cost less individually, but when you activate them at scale, the impact rivals (and often outperforms) macro campaigns. You get more content, stronger engagement, and better cost efficiency — and you’re not putting all your eggs in one basket.
Mass campaigns sound chaotic from the outside, but that’s what we’re here for. Sticki handles the sourcing, contracts, briefs, and deadlines so you don’t get lost in DMs and spreadsheets. You see a polished campaign come together, not the messy backend.
They can, and they do. From unboxing clips to testimonials, their content works as modern word-of-mouth. For eCommerce especially, this kind of authentic recommendation has been shown to increase conversions and reduce cart drop-offs.
Product launches, always-on brand visibility, cross-market growth, and community-led campaigns all benefit from scale. Whenever you need reach with credibility, mass influence delivers cultural cut-through without losing authenticity.
We don’t pick creators based on follower numbers alone. Using the Sticki Discovery Tool, we filter by demographics, audience quality, and content style, then add human judgement to make sure every influencer feels like a natural fit for your brand.
Because we’re built for performance, not vanity metrics. Sticki combines creator-first relationships with tech-enabled discovery and full campaign management, so you get authenticity at scale without the headache. We don’t just get you posts; we give you cultural impact you can measure.
A mass-micro influencer campaign is when brands work with lots of nano and micro creators at once to achieve authenticity at scale. Instead of relying on a few big names, you partner and activate with many smaller creators whose audiences are highly engaged and trust their recommendations.
It’s a powerful way to spread your message across hundreds of real voices, generate a huge bank of content, and reach niche communities – all while keeping the content feeling natural, personal, and creator-led.
Not sure whether nano and micro-influencers are still relevant?
They are. In fact, more than ever. As audiences tune out glossy ads, smaller creators are the ones still trusted to recommend products and spark conversations. Their authenticity keeps them at the centre of smart influencer strategies.
Micro-influencers usually sit between 10,000 and 50,000 followers, while nano-influencers are under 10,000. Nanos bring hyper-local trust and tight-knit communities, while micros add niche reach with still-strong engagement. The sweet spot often comes from using both together in one campaign.
Because audiences don’t always trust celebrity endorsements. Nano and micro-influencers feel like real people, not billboards, which makes their content land with more credibility. That trust translates into higher engagement, better conversion rates, and results that don’t feel forced.
That depends on the goal. Some campaigns work with 20 or 30 micro-influencers to target a specific audience, while mass activations bring in hundreds to flood feeds and dominate conversation. Scale is flexible — the point is to match the right number of voices to the outcome you want.
Yes. Smaller creators cost less individually, but when you activate them at scale, the impact rivals (and often outperforms) macro campaigns. You get more content, stronger engagement, and better cost efficiency — and you’re not putting all your eggs in one basket.
Mass campaigns sound chaotic from the outside, but that’s what we’re here for. Sticki handles the sourcing, contracts, briefs, and deadlines so you don’t get lost in DMs and spreadsheets. You see a polished campaign come together, not the messy backend.
They can, and they do. From unboxing clips to testimonials, their content works as modern word-of-mouth. For eCommerce especially, this kind of authentic recommendation has been shown to increase conversions and reduce cart drop-offs.
Product launches, always-on brand visibility, cross-market growth, and community-led campaigns all benefit from scale. Whenever you need reach with credibility, mass influence delivers cultural cut-through without losing authenticity.
We don’t pick creators based on follower numbers alone. Using the Sticki Discovery Tool, we filter by demographics, audience quality, and content style, then add human judgement to make sure every influencer feels like a natural fit for your brand.
Because we’re built for performance, not vanity metrics. Sticki combines creator-first relationships with tech-enabled discovery and full campaign management, so you get authenticity at scale without the headache. We don’t just get you posts; we give you cultural impact you can measure.
A mass-micro influencer campaign is when brands work with lots of nano and micro creators at once to achieve authenticity at scale. Instead of relying on a few big names, you partner and activate with many smaller creators whose audiences are highly engaged and trust their recommendations.
It’s a powerful way to spread your message across hundreds of real voices, generate a huge bank of content, and reach niche communities – all while keeping the content feeling natural, personal, and creator-led.
Not sure whether nano and micro-influencers are still relevant?
They are. In fact, more than ever. As audiences tune out glossy ads, smaller creators are the ones still trusted to recommend products and spark conversations. Their authenticity keeps them at the centre of smart influencer strategies.
If you have any other questions or need further information, contact us. It's what our team's here for.