Whether it’s reporting on the latest TikTok trends through to major industry updates, we’ve got a blog that you’ll hopefully enjoy reading.
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TikTok owns attention. Facebook still owns reach. Pinterest quietly drives discovery. So, where should brands actually be investing? We unpack Australia's latest social media stats and what they mean for your creator marketing strategy.
Whether you’re a brand dipping your toes into influencer marketing or a creator keen to know where you sit on the social media totem pole, understanding influencer tiers is essential. But it’s not as complicated as it sounds.
Tutorials, POVs, reviews, GRWMs, skits, challenges, the list goes on. But are there any surefire influencer content types that work best? We break down the psychology behind different formats to help you decide which style performs.
What's a micro-influencer? What's a macro-influencer? Both are valuable for different goals and objectives, and actually differ beyond the size of their follower counts. Read more to delve into the nitty-gritty.
Your creator content isn’t just convincing customers anymore, it’s training AI too. We enlisted the great minds of our SEO partners at Optimising to unpack why brands need to think beyond the feed, and how creator campaigns are becoming reputation infrastructure for the AI search era.
Influencer marketing builds reach, while UGC drives conversions. This blog breaks down when to use each, and why the smartest brands blend both to turn awareness into high-performing, scroll-stopping content that actually sells.
Agency vs. in-house. That's an age old question, but if your influencer strategy is drowning in spreadsheets, admin, and reactive chaos, that's proof enough it’s time to scale. We break down the key signs you’ve outgrown in-house and need a smarter, more strategic engine.
Is it time to ditch the follower obsession? This guide breaks down why trust, niche authority, and real audience intent (not vanity metrics) are what actually drive ROI in modern influencer marketing. Because in 2026, it's no longer just about being seen, but being trusted.
If you’ve ever been unsure about what Sticki does, you won’t be much longer. Ash, our Senior Strategic Partnerships Manager, takes you through the ins-and-outs of Sticki. Our services, our process (from creator sourcing to briefs to reporting) and what brands needs to know.
Data shows that a curated table of 10 aligned content creators will outperform 200 random PR drops. It's why brand activations are so great for getting your message out into the world – through events where creators actually get to experience what they’re meant to talk about.
Australia’s upcoming under-16 social media restrictions will redefine how brands and creators connect with audiences. From audience shifts to data recalibration, this change signals a new era of verified influence — and a more transparent creator economy.
Finding creators isn’t hard. Finding the right creators? That’s the difference between a campaign that lands and one that flops. Most brands don’t have the time to scroll feeds, cross-check audiences, and spot the red flags
From launches to collabs, milestones to cause-driven nights — every occasion is an excuse to build culture, not just content. This blog breaks down ten reasons to host an event that gets people talking online and offline.
Most brands don’t need more content — they need a smarter system. The Content Library turns chaos into clarity, giving you scalable, performance-ready assets that actually work together.
“Modular Creative turns one idea into thirty variations, and when stored inside a Content Library it becomes a system that scales across every channel. This is how brands beat content fatigue, lower CPAs, and stay always-on without burning out.
Throwing an influencer event is part strategy, part spectacle, and all about execution. We show you how to plan everything — from curating the right guest list to creating those TikTok-worthy moments — so your brand doesn’t just host, it headlines.
A Content Library isn’t theory — it’s a system. Here’s how creator-led content, in-house polish, and performance loops turn scattered campaigns into a scalable, always-on engine.
Influencer events turn brands into experiences people want to attend, share, and remember. They create buzz that algorithms can’t ignore and trust that ads can’t buy. Discover why the smartest brands are rolling out the red carpet.
Ready to throw your hat in the TikTok ring? Here's what you need to consider, savvy ways to get there, and how many ads you’ll need for what you’re spending.
Instagram posts are now showing up on Google. Here’s what it means for brands, creators, and how to make your content rank — without rewriting everything.
Budgeting for creator marketing shouldn't be a mystery or shot in the dark. Whether you’re building your first UGC campaign or scaling with influencers, the smartest move is knowing what your budget can truly do.
Tariffs are back again (sigh), and they’re messing with more than just trade. We might be thousands of miles away from the US, but its impact on influencer marketing in the APAC remains very real. Here's what you can expect.
Think of Spark Ads as paid ads that don’t feel like ads, and the equivalent of Partnership Ads on Meta. Straight from creator feeds (or yours!), here's the 411 on all things Spark Ads. For more trust, more views, more conversions.
Overwhelmed by the data and not sure how to measure the impact of content? Learn which influencer marketing metrics matter most pre- and post-campaign to align with your brand, track performance, and deliver success.
Discover how Collab Ads are revolutionising influencer marketing, making it easier for brands and creators to, well, collab! With benefits on all sides. Boost reach, build trust, and streamline campaigns with this ad format.
Lost in the UGC and influencer marketing lingo? Our ultimate glossary breaks it all down, from CPMs to media kits to whitelisting. Next stop? Crushing your next campaign by talking the talk on exactly what you're looking for.
Think of exclusivity in influencer marketing like a VIP wristband for brands. Learn when to use it, why it matters, and how to nail the deal. Non-compete clauses can also boost your performance metrics, so read to find out more.
Essentials of paid usage rights for UGC and influencer campaigns. From social media boosting to whitelisting rights, this guide explains usage types, key terms, and best practices for all and any brand looking to amplify reach, ensure compliance, and maximise ROI on content.
Sticki's unofficial awards to spotlight the most iconic UGC creators and Aussie influencers who kept us glued to our screens this month. With next-level engagement metrics, perfect brand alignment and collabs... The whole shebang.
Don't leave money on the table this BFCM. If you aren't leveraging the power of influencers, you might be missing out. Open for an ultimate Influencer Marketing game plan, plus a reminder to go multi-channel with content.
Don’t let all your hard work disappear into TikTok and Instagram’s in-app features. Safe Zones are the fix that keeps your content front and centre, untouched and totally visible. Plus a template to use across all future 9:16 posts.
The creator economy is on fire, and she’s only getting hotter. Expected to hit half-a-trillion by 2027, find out how your brand can prepare to capitalise on this phenomenon.
Building a business case for Influencer Marketing requires a few crucial elements. Referencing Dotdigital’s CMO Tracker report, we share how and where to get started.
#ICYMI: Our Head of Commercial (that’s Rachael Webb, if you’re new here) was part of the panel at Meta’s recent event series: Meta Beach. Here are some key takeaways.
Ever wondered if you can peel top-performing influencers off your competitors? Short answer: Yes. As long as you have all the right sleuthing tools, like Sticki’s cutting-edge Social Listening tool.
Influencer Marketing vs. Paid Ads (especially on Meta) – We’ve been asked this 101 times, and they’re hard to compare. But here are some pros and cons.
Have you seen the famous Vogue Business report about Gen Z consumers breaking the Marketing Funnel? We totally agree… But here’s our additional two cents.
Influencer marketing is a powerful tool for brands looking to reach their target audiences and scale. We break down all its nitty gritty details and step-by-step process here.
As much of an impact good content can have on marketing, other factors play a role. Time is one of them. Here’s when to post on TikTok.
Short-form video trends this year have begun spitting out newer terms like CGC and EGC. We’re here to help set them apart, and find out what might work best for you.
With these steps, increase your chances of working with the influencers your audience loves, and ones your brand aligns with.
There’s a new way to up your brand’s social media game ー Influencer Whitelisting. Read on to learn how to maximise this new strategy.
What is UGC? Here’s how it differs from influencer content, and why it’s fast emerging the medium of choice for brands.
If you’re looking to sell more (which, news flash: most brands are), you need to understand your customer. Get to the root of their wants, needs and desires.