Whether it’s reporting on the latest TikTok trends through to major industry updates, we’ve got a blog that you’ll hopefully enjoy reading.
.avif)
Budgeting for creator marketing doesn’t need to be a mystery – and it definitely shouldn’t be a shot in the dark. Whether you’re building your first UGC campaign or ready to scale with influencers, the smartest move is knowing what your budget can actually do.
Tariffs are back again (sigh), and they’re messing with more than just trade. We might be thousands of miles away from the US, but its impact on influencer marketing in the APAC remains very real. Here's what you can expect.
Think of Spark Ads as paid ads that don’t feel like ads, and the equivalent of Partnership Ads on Meta. Straight from creator feeds (or yours!), here's the 411 on all things Spark Ads. For more trust, more views, more conversions.
Overwhelmed by the data and not sure how to measure the impact of content? Learn which influencer marketing metrics matter most pre- and post-campaign to align with your brand, track performance, and deliver success.
Discover how Collab Ads are revolutionising influencer marketing, making it easier for brands and creators to, well, collab! With benefits on all sides. Boost reach, build trust, and streamline campaigns with this ad format.
Whether you’re a brand dipping your toes into influencer marketing or a creator keen to know where you sit on the social media totem pole, understanding influencer tiers is essential. But it’s not as complicated as it sounds.
Lost in the UGC and influencer marketing lingo? Our ultimate glossary breaks it all down, from CPMs to media kits to whitelisting. Next stop? Crushing your next campaign by talking the talk on exactly what you're looking for.
Think of exclusivity in influencer marketing like a VIP wristband for brands. Learn when to use it, why it matters, and how to nail the deal. Non-compete clauses can also boost your performance metrics, so read to find out more.
Essentials of paid usage rights for UGC and influencer campaigns. From social media boosting to whitelisting rights, this guide explains usage types, key terms, and best practices for all and any brand looking to amplify reach, ensure compliance, and maximise ROI on content.
Sticki's unofficial awards to spotlight the most iconic UGC creators and Aussie influencers who kept us glued to our screens this month. With next-level engagement metrics, perfect brand alignment and collabs... The whole shebang.
Don't leave money on the table this BFCM. If you aren't leveraging the power of influencers, you might be missing out. Open for an ultimate Influencer Marketing game plan, plus a reminder to go multi-channel with content.
Don’t let all your hard work disappear into TikTok and Instagram’s in-app features. Safe Zones are the fix that keeps your content front and centre, untouched and totally visible. Plus a template to use across all future 9:16 posts.
The creator economy is on fire, and she’s only getting hotter. Expected to hit half-a-trillion by 2027, find out how your brand can prepare to capitalise on this phenomenon.
Building a business case for Influencer Marketing requires a few crucial elements. Referencing Dotdigital’s CMO Tracker report, we share how and where to get started.
#ICYMI: Our Head of Commercial (that’s Rachael Webb, if you’re new here) was part of the panel at Meta’s recent event series: Meta Beach. Here are some key takeaways.
Ever wondered if you can peel top-performing influencers off your competitors? Short answer: Yes. As long as you have all the right sleuthing tools, like Sticki’s cutting-edge Social Listening tool.
Influencer Marketing vs. Paid Ads (especially on Meta) – We’ve been asked this 101 times, and they’re hard to compare. But here are some pros and cons.
Have you seen the famous Vogue Business report about Gen Z consumers breaking the Marketing Funnel? We totally agree… But here’s our additional two cents.
Influencer marketing is a powerful tool for brands looking to reach their target audiences and scale. We break down all its nitty gritty details and step-by-step process here.
As much of an impact good content can have on marketing, other factors play a role. Time is one of them. Here’s when to post on TikTok.
Short-form video trends this year have begun spitting out newer terms like CGC and EGC. We’re here to help set them apart, and find out what might work best for you.
With these steps, increase your chances of working with the influencers your audience loves, and ones your brand aligns with.
There’s a new way to up your brand’s social media game ー Influencer Whitelisting. Read on to learn how to maximise this new strategy.
What is UGC? Here’s how it differs from influencer content, and why it’s fast emerging the medium of choice for brands.
If you’re looking to sell more (which, news flash: most brands are), you need to understand your customer. Get to the root of their wants, needs and desires.