Not to sound totally ominous, but every day is one less day to prepare for Black Friday Cyber Monday 2024. And if you still aren’t leveraging the power of influencers, you’re leaving money on the table.
Approximately 97% of Gen Z turn to social media for purchase inspo – which is a substantial enough number to say that all of them do.
So, it’s THE time to lock in influencer marketing (ASAP!) for your holiday campaigns
In 2023, Black Friday online sales hit $70 billion, growing faster than in-store sales.
Online = digital, which means you need the stars of that realm to get you there. Whatever “there” means for you; be it brand awareness or conversions, or just to stand out in the sea of ads. In short, you need the internet’s MVP(s) – aka. Influencers.
Creators don’t just drive sales.
Their authentic content blends into audiences’ feed better than glaringly traditional ads do. Real Talk: 67% of users skip video ads, but not influencer content, which feels natural and less “salesy.” Expect better CTRs too — up to 4.5 times higher!
41% of influencer deals are paid collaborations, with micro-influencers charging up to 90% less than macros, making them extra cost-effective
We’ve said this before, but for brands looking to boost ROI and lower customer acquisition costs, micro-influencers are almost always your go-to.
Because they have smaller, highly engaged audiences and can be up to 90% more affordable in terms of rates than their macro counterparts.
Micro and nano-influencers (i.e. under 50K followers) can deliver great engagement, but mid- and macro ones are where your eyes should wander to if reach and brand awareness are your primary goals. According to the Influencer Marketing Hub, 44% of companies prefer working with nano influencers, while 26% favor micro.
All ultimately valuable, but variable depending on your business objectives.
Oh, and if you’re eyeing TikTok creators, the sweet spot is between 50K and 100K followers. Here, engagement rates hit an average of 7.6% — nearly double that of bigger accounts exceeding the 100,000 mark.
Sticking to just one platform? Don’t.
A multi-channel strategy covering influencer marketing, organic social, paid media, email marketing and SEO is how you’ll hit all the right touch-points simply because you’ll literally be everywhere. Plus, direct all traffic to one central platform like Shopify or GA4 to streamline purchases and track performance better.
Speaking of tracking, tools like promo codes, UTM links, and content performance reports are essential to understanding influencers’ real impact. Sticki’s data-driven approach ensures that we’re selecting creators who actually move the needle.
Budgeting for creator marketing doesn’t need to be a mystery – and it definitely shouldn’t be a shot in the dark. Whether you’re building your first UGC campaign or ready to scale with influencers, the smartest move is knowing what your budget can actually do.
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Think of Spark Ads as paid ads that don’t feel like ads, and the equivalent of Partnership Ads on Meta. Straight from creator feeds (or yours!), here's the 411 on all things Spark Ads. For more trust, more views, more conversions.