Digital Marketing Insights
Triple Your CTRs & Halve Your Ad Spend
With so much online noise, it can feel impossible to cut through. But what if we told you there was a cheaper way to triple your clicks and build trust?
USER-GENERATED CONTENT
User-generated content creation.
High-performing user-generated content, designed to convert.
Get Started with StickiUSER-GENERATED CONTENT
Scale your paid ads with User-generated content
Nothing cuts through the noise of generic campaign ads quite like a piece of UGC – our content focuses on reaching all corners of your target audience, whilst ensuring the core remains the same – just high quality, good content that sticks.
End-to-end campaign management.
Briefing creators, wrangling deadlines, chasing revisions? Boring. We handle the chaos so all you see is a clean folder of ready-to-run content. The machine hums in the background while you stay focused on results.
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Paid social content specialists.
Not all UGC is made equal — ours is designed for the algorithm. Every video is built with hooks, formats, and psychology that stop thumbs and start conversions. It’s content made for ads, not just the feed.
Bespoke deliverable packages.
One size fits no one. Whether you need ten variations of the same hook or a library of assets across formats, we’ll package deliverables to fuel your paid ads properly. Think of it as your brand’s personal content vault, topped up on demand.
USER-GENERATED CONTENT
Make your UGC work smarter.
People trust people, not polished shoots. UGC is the most powerful content in your toolkit, built to work across every channel for maximum impact.
Chat About a CampaignPaid advertising
Studio shoots look slick. UGC sells. Because it feels native, people stop scrolling, watch longer, and click faster — making your ad spend go further. Think lower CPMs, higher CTRs, and ROAS that makes even the toughest finance team crack a smile.
TikTok and short-form content
TikTok isn’t the place for glossy brand edits. It’s where raw, creator-led content rules the algorithm. We tap into that energy with videos that look like they belong — trend-savvy, human, and built to rack up views without feeling like ads.
Social media content
Feeds die without fresh content. UGC keeps yours alive with Stories, Reels, and posts that feel real enough to spark loyalty and casual enough to actually get watched. It’s the everyday drip that makes your brand feel alive.
Websites and product pages
Product pages with UGC convert better. Simple. From unboxings to testimonials, creator content adds the kind of social proof you can’t fake – and yes, it can lift conversions by nearly 30%.
Email and CRM
Emails shouldn’t always look like… emails. Drop a creator video or real-world shot into a flow and suddenly your campaign feels personal, not automated. Open rates lift, clicks climb, and unsubscribes take a back seat. Yum.
116% increase in return on investment.
How incorporating UGC in your Paid Socials strategy can get you closer to your KPIs – because content isn’t just about what’s pretty, but what converts based.
116
%
INCREASE IN ROAS
233
%
INCREASE IN CTR
95
%
DECREASE IN CPA
our Clients
Trusted by 100+ leading brands
From FMCG favourites to selling out marathons, our diverse range of clients gives us exposure to the intricacies of the creator realm.
Ready to fast-track your first-date with the best UGC of your life?
A sneak peak inside our knowledge hub.
Our latest blogs break down trends, tactics, and ideas you can use – tailored to the services we offer.
Read our BlogSticki Notes: Guides
Spark Ads on TikTok: What They Are, Why Brands Love Them, and How to Get Started
Think of Spark Ads as paid ads that don’t feel like ads, and the equivalent of Partnership Ads on Meta. Straight from creator feeds (or yours!), here's the 411 on all things Spark Ads. For more trust, more views, more conversions.
Frequently Asked Questions
Whether you’re looking for the answer to specific question, or just want to find out a bit more about us, you’ve landed in the right place.
What is user-generated content (UGC) and why does it work for brands?
User-generated content is created by real people, not polished brand studios. It performs because audiences trust relatable, authentic voices — research shows user-generated content is 85% more influential than brand imagery when it comes to purchase decisions.
How is Sticki’s UGC different from organic user-generated content?
Organic UGC happens by chance when customers post about your brand. Sticki user-generated content is intentional — creators are carefully sourced, briefed with our psychology-backed method, and managed end-to-end to produce high-performing assets designed for ads, websites, and social channels.
Can UGC improve my paid social ad performance?
Yes. User-generated content has been proven to lower CPMs, lift CTRs, and increase ROAS because it looks native to the feed. Our campaigns often outperform brand creative, delivering higher efficiency and better conversion rates for your media spend.
What types of user-generated content can Sticki deliver?
We create assets across all major formats: short-form video (TikTok, Reels, Shorts), stills, GIFs, unboxings, testimonials, how-tos, and product demos. Every deliverable is tailored to your campaign objectives and packaged for easy deployment across ads, websites, and CRM.
How does Sticki choose the right UGC creators?
We use our proprietary Sticki Discovery Tool to source creators globally, filtering by demographic insights, engagement quality, and audience relevance. This ensures your user-generated content is made by people who look and sound like your customers.
How does user-generated content help eCommerce brands convert more sales?
Adding UGC to product detail pages has been shown to lift conversions by up to 29%. Reviews, unboxing videos, and lifestyle content provide social proof that makes shoppers trust your brand and complete purchases with confidence.
Who owns the UGC once it’s created?
Ownership depends on the negotiated rights. With Sticki, user-generated content deliverables typically come with full usage rights across paid, organic, and owned channels — meaning you can run ads, update your website, and repurpose content without limitations.
How does Sticki measure user-generated content campaign performance?
The age old question. For a lot of our UGC campaigns, we aren't the ones directly measuring performance. Whilst some of our content clients also partner with our Sister Agency for paid media, our other content retainers feedback campaign performance during our monthly WIPs.
If we are running the ads – engagement quality, conversion rates, cost efficiencies (CPM, CPV, CPE), and audience sentiment. Each campaign report comes with insights into what content worked, why it performed, and how to iterate for future campaigns.
How much does UGC cost with Sticki?
Costs vary depending on the number of creators, deliverables, and rights negotiated. You’ll need around $5k + GST to get started with us.
We operate on a “shopping list” approach: you choose how much to invest in creators, and our flat fee covers management, briefing, and campaign delivery.
Why choose Sticki for user-generated content over other agencies?
Most agencies treat user-generated content as filler. Sticki was built around it. Our process is psychology-backed, creator-first, and powered by the Sticki Discovery Tool — giving you content that feels authentic while being engineered to convert.
What sets us apart is the way UGC integrates with performance marketing. With our sister agency DataSauce, we’ve proven that UGC isn’t just nice-to-have; it consistently drives lower CPAs, stronger ROAS, and higher engagement across paid social. Together, we deliver both the creative and the performance strategy to scale campaigns that actually work.
What is user-generated content (UGC) and why does it work for brands?
User-generated content is created by real people, not polished brand studios. It performs because audiences trust relatable, authentic voices — research shows user-generated content is 85% more influential than brand imagery when it comes to purchase decisions.
How is Sticki’s UGC different from organic user-generated content?
Organic UGC happens by chance when customers post about your brand. Sticki user-generated content is intentional — creators are carefully sourced, briefed with our psychology-backed method, and managed end-to-end to produce high-performing assets designed for ads, websites, and social channels.
Can UGC improve my paid social ad performance?
Yes. User-generated content has been proven to lower CPMs, lift CTRs, and increase ROAS because it looks native to the feed. Our campaigns often outperform brand creative, delivering higher efficiency and better conversion rates for your media spend.
What types of user-generated content can Sticki deliver?
We create assets across all major formats: short-form video (TikTok, Reels, Shorts), stills, GIFs, unboxings, testimonials, how-tos, and product demos. Every deliverable is tailored to your campaign objectives and packaged for easy deployment across ads, websites, and CRM.
How does Sticki choose the right UGC creators?
We use our proprietary Sticki Discovery Tool to source creators globally, filtering by demographic insights, engagement quality, and audience relevance. This ensures your user-generated content is made by people who look and sound like your customers.
How does user-generated content help eCommerce brands convert more sales?
Adding UGC to product detail pages has been shown to lift conversions by up to 29%. Reviews, unboxing videos, and lifestyle content provide social proof that makes shoppers trust your brand and complete purchases with confidence.
Who owns the UGC once it’s created?
Ownership depends on the negotiated rights. With Sticki, user-generated content deliverables typically come with full usage rights across paid, organic, and owned channels — meaning you can run ads, update your website, and repurpose content without limitations.
How does Sticki measure user-generated content campaign performance?
The age old question. For a lot of our UGC campaigns, we aren't the ones directly measuring performance. Whilst some of our content clients also partner with our Sister Agency for paid media, our other content retainers feedback campaign performance during our monthly WIPs.
If we are running the ads – engagement quality, conversion rates, cost efficiencies (CPM, CPV, CPE), and audience sentiment. Each campaign report comes with insights into what content worked, why it performed, and how to iterate for future campaigns.
How much does UGC cost with Sticki?
Costs vary depending on the number of creators, deliverables, and rights negotiated. You’ll need around $5k + GST to get started with us.
We operate on a “shopping list” approach: you choose how much to invest in creators, and our flat fee covers management, briefing, and campaign delivery.
Why choose Sticki for user-generated content over other agencies?
Most agencies treat user-generated content as filler. Sticki was built around it. Our process is psychology-backed, creator-first, and powered by the Sticki Discovery Tool — giving you content that feels authentic while being engineered to convert.
What sets us apart is the way UGC integrates with performance marketing. With our sister agency DataSauce, we’ve proven that UGC isn’t just nice-to-have; it consistently drives lower CPAs, stronger ROAS, and higher engagement across paid social. Together, we deliver both the creative and the performance strategy to scale campaigns that actually work.
Still have questions?
If you have any other questions or need further information, contact us. It's what our team's here for.