High-performing user-generated content, designed to convert.
Get Started with StickiNothing cuts through the noise of generic campaign ads quite like a piece of UGC – our content focuses on reaching all corners of your target audience, whilst ensuring the core remains the same – just high quality, good content that sticks.
Briefing creators, wrangling deadlines, chasing revisions? Boring. We handle the chaos so all you see is a clean folder of ready-to-run content. The machine hums in the background while you stay focused on results.
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Not all UGC is made equal — ours is designed for the algorithm. Every video is built with hooks, formats, and psychology that stop thumbs and start conversions. It’s content made for ads, not just the feed.
One size fits no one. Whether you need ten variations of the same hook or a library of assets across formats, we’ll package deliverables to fuel your paid ads properly. Think of it as your brand’s personal content vault, topped up on demand.
People trust people, not polished shoots. UGC is the most powerful content in your toolkit, built to work across every channel for maximum impact.
Chat About a CampaignStudio shoots look slick. UGC sells. Because it feels native, people stop scrolling, watch longer, and click faster — making your ad spend go further. Think lower CPMs, higher CTRs, and ROAS that makes even the toughest finance team crack a smile.
TikTok isn’t the place for glossy brand edits. It’s where raw, creator-led content rules the algorithm. We tap into that energy with videos that look like they belong — trend-savvy, human, and built to rack up views without feeling like ads.
Feeds die without fresh content. UGC keeps yours alive with Stories, Reels, and posts that feel real enough to spark loyalty and casual enough to actually get watched. It’s the everyday drip that makes your brand feel alive.
Product pages with UGC convert better. Simple. From unboxings to testimonials, creator content adds the kind of social proof you can’t fake – and yes, it can lift conversions by nearly 30%.
Emails shouldn’t always look like… emails. Drop a creator video or real-world shot into a flow and suddenly your campaign feels personal, not automated. Open rates lift, clicks climb, and unsubscribes take a back seat. Yum.
How incorporating UGC in your Paid Socials strategy can get you closer to your KPIs – because content isn’t just about what’s pretty, but what converts based.
From FMCG favourites to selling out marathons, our diverse range of clients gives us exposure to the intricacies of the creator realm.
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Our latest blogs break down trends, tactics, and ideas you can use – tailored to the services we offer.
Read our BlogBudgeting for creator marketing shouldn't be a mystery or shot in the dark. Whether you’re building your first UGC campaign or scaling with influencers, the smartest move is knowing what your budget can truly do.
Whether you’re looking for the answer to specific question, or just want to find out a bit more about us, you’ve landed in the right place.
Organic UGC happens by chance when customers post about your brand. Sticki user-generated content is intentional — creators are carefully sourced, briefed with our psychology-backed method, and managed end-to-end to produce high-performing assets designed for ads, websites, and social channels.
Yes. User-generated content has been proven to lower CPMs, lift CTRs, and increase ROAS because it looks native to the feed. Our campaigns often outperform brand creative, delivering higher efficiency and better conversion rates for your media spend.
We create assets across all major formats: short-form video (TikTok, Reels, Shorts), stills, GIFs, unboxings, testimonials, how-tos, and product demos. Every deliverable is tailored to your campaign objectives and packaged for easy deployment across ads, websites, and CRM.
We use our proprietary Sticki Discovery Tool to source creators globally, filtering by demographic insights, engagement quality, and audience relevance. This ensures your user-generated content is made by people who look and sound like your customers.
Ownership depends on the negotiated rights. With Sticki, user-generated content deliverables typically come with full usage rights across paid, organic, and owned channels — meaning you can run ads, update your website, and repurpose content without limitations.
Costs vary depending on the number of creators, deliverables, and rights negotiated. You’ll need around $5k + GST to get started with us.
We operate on a “shopping list” approach: you choose how much to invest in creators, and our flat fee covers management, briefing, and campaign delivery.
Most agencies treat user-generated content as filler. Sticki was built around it. Our process is psychology-backed, creator-first, and powered by the Sticki Discovery Tool — giving you content that feels authentic while being engineered to convert.
What sets us apart is the way UGC integrates with performance marketing. With our sister agency DataSauce, we’ve proven that UGC isn’t just nice-to-have; it consistently drives lower CPAs, stronger ROAS, and higher engagement across paid social. Together, we deliver both the creative and the performance strategy to scale campaigns that actually work.
User-generated content is created by real people, not polished brand studios. It performs because audiences trust relatable, authentic voices – research shows user-generated content is 85% more influential than brand imagery when it comes to purchase decisions.
Adding UGC to product detail pages has also been shown to lift conversions by up to 29%.
Reviews, unboxing videos, and lifestyle content provide social proof that makes shoppers trust your brand and complete purchases with confidence.
UGC (user-generated content) is brand content created by real people – not a full production crew. Think creators filming product try-ons, routines, reviews, unboxings, “come with me” moments, or that off-the-cuff TikTok that somehow converts better than a polished ad.
Brands love UGC because it looks and feels like the content people actually watch every day. It’s authentic, scroll-stopping, and insanely versatile. You can use it in paid ads, organic socials, email, product pages, you name it.
Click here to explore everything you need to know about UGC.
The age old question. For a lot of our UGC campaigns, we aren't the ones directly measuring performance. Whilst some of our content clients also partner with our Sister Agency for paid media, our other content retainers feedback campaign performance during our monthly WIPs.
If we are running the ads – engagement quality, conversion rates, cost efficiencies (CPM, CPV, CPE), and audience sentiment. Each campaign report comes with insights into what content worked, why it performed, and how to iterate for future campaigns.
Organic UGC happens by chance when customers post about your brand. Sticki user-generated content is intentional — creators are carefully sourced, briefed with our psychology-backed method, and managed end-to-end to produce high-performing assets designed for ads, websites, and social channels.
Yes. User-generated content has been proven to lower CPMs, lift CTRs, and increase ROAS because it looks native to the feed. Our campaigns often outperform brand creative, delivering higher efficiency and better conversion rates for your media spend.
We create assets across all major formats: short-form video (TikTok, Reels, Shorts), stills, GIFs, unboxings, testimonials, how-tos, and product demos. Every deliverable is tailored to your campaign objectives and packaged for easy deployment across ads, websites, and CRM.
We use our proprietary Sticki Discovery Tool to source creators globally, filtering by demographic insights, engagement quality, and audience relevance. This ensures your user-generated content is made by people who look and sound like your customers.
Ownership depends on the negotiated rights. With Sticki, user-generated content deliverables typically come with full usage rights across paid, organic, and owned channels — meaning you can run ads, update your website, and repurpose content without limitations.
Costs vary depending on the number of creators, deliverables, and rights negotiated. You’ll need around $5k + GST to get started with us.
We operate on a “shopping list” approach: you choose how much to invest in creators, and our flat fee covers management, briefing, and campaign delivery.
Most agencies treat user-generated content as filler. Sticki was built around it. Our process is psychology-backed, creator-first, and powered by the Sticki Discovery Tool — giving you content that feels authentic while being engineered to convert.
What sets us apart is the way UGC integrates with performance marketing. With our sister agency DataSauce, we’ve proven that UGC isn’t just nice-to-have; it consistently drives lower CPAs, stronger ROAS, and higher engagement across paid social. Together, we deliver both the creative and the performance strategy to scale campaigns that actually work.
User-generated content is created by real people, not polished brand studios. It performs because audiences trust relatable, authentic voices – research shows user-generated content is 85% more influential than brand imagery when it comes to purchase decisions.
Adding UGC to product detail pages has also been shown to lift conversions by up to 29%.
Reviews, unboxing videos, and lifestyle content provide social proof that makes shoppers trust your brand and complete purchases with confidence.
UGC (user-generated content) is brand content created by real people – not a full production crew. Think creators filming product try-ons, routines, reviews, unboxings, “come with me” moments, or that off-the-cuff TikTok that somehow converts better than a polished ad.
Brands love UGC because it looks and feels like the content people actually watch every day. It’s authentic, scroll-stopping, and insanely versatile. You can use it in paid ads, organic socials, email, product pages, you name it.
Click here to explore everything you need to know about UGC.
The age old question. For a lot of our UGC campaigns, we aren't the ones directly measuring performance. Whilst some of our content clients also partner with our Sister Agency for paid media, our other content retainers feedback campaign performance during our monthly WIPs.
If we are running the ads – engagement quality, conversion rates, cost efficiencies (CPM, CPV, CPE), and audience sentiment. Each campaign report comes with insights into what content worked, why it performed, and how to iterate for future campaigns.
If you have any other questions or need further information, contact us. It's what our team's here for.