You provide the brief, we’ll provide the creators. As simple as that.
Chat about a campaignOur approach blends creator-led authenticity with strategic oversight and in-house polish. It’s more than just video or design assets, it’s a dynamic content system that directly maps your brand messaging, your consumer personas, and your performance goals.
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With access to over 133 million creator profiles worldwide, our tech casts the widest net in the industry. But scale only matters when it’s used with precision. That’s where our team steps in — applying strategy, psychology and cultural insight to turn a massive pool into a perfect shortlist.
Our Discovery Tool drills into the details that matter: audience demographics, content performance, growth patterns and more. It’s the engine that powers our work, but never the whole story. Every campaign is shaped by real people who know how to read the data, spot the red flags, and pick the creators who’ll actually stick.
Engagement rates and reach are just the start. We layer in audience credibility, sentiment, content quality and behavioural cues, then add our Why We Buy method to uncover what truly drives action. It’s a blend of science and instinct, handled by a team who’ve done this hundreds of times before — so you can trust every creator recommendation we make.
Our Sticki model is unique – our tech allows us to find, identity and vet any creator, globally. Not sure what size you'll need? Let's chat.
Chat About a CampaignSmall in following, big in influence. Nanos thrive on close connections and everyday relatability — they feel more like a trusted friend than a content channel. Their audiences listen because it’s genuine, not transactional. Perfect for brands looking to spark real conversations, test ideas, and build trust at the ground level.
Mighty and memorable, micros hit that sweet spot of reach and relatability. They’re niche-driven and highly engaging, often setting trends inside their communities before they reach the mainstream. Think of them as the bridge between word-of-mouth and mass awareness, delivering strong engagement with just the right amount of scale.
The best of both worlds. Mid-tiers bring credibility and visibility in equal measure, with polished content that still feels personal. They usually hold authority in their category — fashion, fitness, beauty, lifestyle — and are trusted by audiences to guide choices. Ideal when you want impact that carries weight without losing authenticity.
The cultural drivers. Macros have grown beyond niche communities into broader influence, shaping conversations and delivering visibility at pace. Their voices are established, their content is refined, and their audiences are primed for scale. Brands partner with them when they need momentum and cultural presence that lands with force.
The icons. Megas don’t just join the conversation — they often start it. With audiences in the hundreds of thousands (if not millions), they lead trends, spark movements, and give brands instant cultural relevance. Aspirational and attention-grabbing, they’re the choice when you want maximum visibility and cultural cut-through.
From FMCG favourites to selling out marathons, our diverse range of clients gives us exposure to the intricacies of the creator realm.
Our latest blogs break down trends, tactics, and ideas you can use – tailored to the services we offer.
Read our BlogWhether you’re a brand dipping your toes into influencer marketing or a creator keen to know where you sit on the social media totem pole, understanding influencer tiers is essential. But it’s not as complicated as it sounds.
Essentials of paid usage rights for UGC and influencer campaigns. From social media boosting to whitelisting rights, this guide explains usage types, key terms, and best practices for all and any brand looking to amplify reach, ensure compliance, and maximise ROI on content.
Whether you’re looking for the answer to specific question, or just want to find out a bit more about us, you’ve landed in the right place.
We source across all tiers: UGC Creators, Nano (1–10k), Micro (10–50k), Mid-Tier (50–150k), Macro (150–500k), and Mega (500k+). Each tier serves a different purpose, from grassroots engagement and relatability to large-scale reach and visibility.
Our team uses Sticki’s Discovery Tool and campaign history to vet creators against your brief. We look at audience demographics, content style, brand alignment, and performance metrics such as engagement rate and reach.
Each list includes contact details (name, handle, email), performance data (reach, engagement, audience stats), and persona alignment notes. We also provide a sample outreach email and deliver the list in our Creator Tracker (Google Sheet).
We offer flexible volumes: 25, 50, 75, 100, or 150 creators depending on your campaign scope. Lists are delivered two weeks after briefing, with two rounds of revisions included.
We source creators across Instagram, TikTok, YouTube, and UGC-specific creators, ensuring you get a mix that suits your campaign’s content needs.
It’s three simple steps:
Because it saves time, removes guesswork, and ensures quality. Our data-driven vetting, deep industry knowledge, and tech-enabled search mean you get reliable lists faster without wasting resources on trial and error.
Creator sourcing is our streamlined way to find the right creators for your brand. We deliver a curated list of vetted creators matched to your target demographics, platforms, and campaign goals. Not just anyone with big numbers, but ones whose audience, style and values actually fit yours.
Using our cutting-edge creator discovery tech, we pull from a database of 133 million+ creator profiles, then apply human smarts to vet and shortlist talent who’ll deliver on authenticity, relevance and impact.
Read more about how it works here.
TL;DR – You send us the brief, we save you the scroll-marathon, and you get a packed list of creators ready to review and contact.
We source across all tiers: UGC Creators, Nano (1–10k), Micro (10–50k), Mid-Tier (50–150k), Macro (150–500k), and Mega (500k+). Each tier serves a different purpose, from grassroots engagement and relatability to large-scale reach and visibility.
Our team uses Sticki’s Discovery Tool and campaign history to vet creators against your brief. We look at audience demographics, content style, brand alignment, and performance metrics such as engagement rate and reach.
Each list includes contact details (name, handle, email), performance data (reach, engagement, audience stats), and persona alignment notes. We also provide a sample outreach email and deliver the list in our Creator Tracker (Google Sheet).
We offer flexible volumes: 25, 50, 75, 100, or 150 creators depending on your campaign scope. Lists are delivered two weeks after briefing, with two rounds of revisions included.
We source creators across Instagram, TikTok, YouTube, and UGC-specific creators, ensuring you get a mix that suits your campaign’s content needs.
It’s three simple steps:
Because it saves time, removes guesswork, and ensures quality. Our data-driven vetting, deep industry knowledge, and tech-enabled search mean you get reliable lists faster without wasting resources on trial and error.
Creator sourcing is our streamlined way to find the right creators for your brand. We deliver a curated list of vetted creators matched to your target demographics, platforms, and campaign goals. Not just anyone with big numbers, but ones whose audience, style and values actually fit yours.
Using our cutting-edge creator discovery tech, we pull from a database of 133 million+ creator profiles, then apply human smarts to vet and shortlist talent who’ll deliver on authenticity, relevance and impact.
Read more about how it works here.
TL;DR – You send us the brief, we save you the scroll-marathon, and you get a packed list of creators ready to review and contact.
If you have any other questions or need further information, contact us. It's what our team's here for.