Finding creators isn’t hard. Finding the right creators? That’s the difference between a campaign that lands and one that flops. Most brands don’t have the time to scroll feeds, cross-check audiences, and spot the red flags. That’s why we built our sourcing process — to take the chaos out of discovery and give you a list of creators who actually matter to your brand.
Creator sourcing is the process of identifying and curating a list of creators who align with your brand’s audience, values, and campaign objectives. It’s not about finding the biggest follower counts or whoever is trending this week — it’s about uncovering the voices that will make your brand message resonate. Done right, creator sourcing feels less like guesswork and more like matchmaking: connecting your brand with the people who can speak to your audience with credibility and impact.
We don’t just hand you a spreadsheet. We start by unpacking your brand DNA — who you want to reach, what you want to say, and how you want to show up. From there, we run that through our Sticki Discovery Tool, cutting through millions of profiles to surface the creators who look good on paper. That’s where most searches stop — but for us, it’s only the beginning.
Our talent team then applies the human filter. We review their content, their audience breakdown, their engagement quality, their creative style, and how well they align with your brand’s tone and values. We remove the filler, the inflated stats, and the mismatched aesthetics. What you’re left with is not a list of names — it’s a lineup of talent that feels like it was handpicked for your campaign.
Because sourcing isn’t just admin. It’s strategic. The right creator can collapse the distance between your brand and your audience in seconds. The wrong one can waste budget, water down your messaging, or damage trust. By letting Sticki handle the heavy lifting, you’re protecting your team’s time, your brand’s reputation, and your campaign performance.
We save you the endless scroll, the guesswork, and the “are they even real?” moments. Instead, you get clarity: a shortlist of creators already aligned with your personas, ready for you to build relationships and campaigns that actually perform.
Anyone can run a search. Sticki delivers fit. Our Discovery Tool gives us scale, but it’s our people who make the call — balancing data with taste, strategy with instinct. We know how to spot the difference between a creator who can generate views and one who can generate results. That blend of tech and human insight is what makes sourcing through Sticki different.
Creator sourcing is more than finding names. It’s matchmaking — aligning your brand with the voices that can carry it further. Done right, it’s the fastest way to move from scrolling to scaling.
Influencer events aren’t just parties — they’re cultural moments that turn brands into main characters. Nail the purpose, the guest list, and the vibe, and you’ve got content that lives far beyond the night. Sticki makes it happen — from RSVPs to behind-the-scenes, we turn your event into influence.
From launches to collabs, milestones to cause-driven nights — every occasion is an excuse to build culture, not just content. This blog breaks down ten reasons to host an event that gets people talking online and offline.
Influencer events aren’t just parties — they’re cultural moments that turn real-life experiences into waves of content, trust, and brand awareness. When executed with the right creators, timing, and strategy, they generate credibility, community, and a content library that outlives the night itself. Sticki takes events beyond DIY, blending data, storytelling, and global creator access to make your brand the main event.