How Running an Influencer Event Can Get Your Brand Guaranteed Content, Not Just Crossed Fingers

Data shows that a curated table of 10 aligned content creators will outperform 200 random PR drops. 

If you follow anyone with an online social media presence, you’ll be no stranger to the PR-hauls, PR-unboxings, and colossal PR beast that is Influencer Marketing. 

For years, PR send-outs have been the go-to move for brands trying to spark online conversation. Box it up, write a handwritten ditty, ship it out, and hope for the best that something - anything! - gets posted. And sometimes, it works.

You get a story (maybe two or three), or find yourself mashed into the next “what the postman brought me today!” haul – alongside ten other deliveries from your competitors which said influencer received that same morning. 

And that’s the best case scenario.

The practice of delivering PR packages casts a wide net, but the reality is brutally simple. They don’t guarantee you a single piece of content. 

Posting relies on goodwill, free time, and whether your product feels more exciting than everything else that landed on a creator’s doorstep that day. 

And when they do post, it’s usually a quick Instagram story that’s gone within 24 hours. Literally blink and you’ll miss it.

So, it’s no surprise brands are moving away from the mass-mail-and-pray-for-a-tag strategy, and towards experiences that cameras simply can’t look away from.

Influencer events and brand activations are the growing favourite antidote to that uncertainty. We’ve seen at least one Melbourne brand activation per day happen over the past few months, and if that isn’t testament to their value, we’re not sure what is! 

If you’re not sure whether an influencer event is for you, you might want to read this.

But for the most part, the rationale is simple. 

Instead of launching your product into the abyss and hoping for the best, brands are creating influencer events where creators can actually experience what they’re meant to talk about… So that eventually, they feel compelled (and truly want) to talk about it.

And these aren’t stiff networking nights or branded photo ops with a couple canapes. They’re curated moments built to give content creators something worth filming – whilst establishing your brand as part of culture and community. 

An influencer event can take any shape – a product launch party, a hands-on workshop, a pop-up, or an intimate sit-down influencer dinner event with the right people.

So, what makes for a good influencer event?

They all share one thing in common: Invited creators are immersed, engaged, and inspired. And that’s exactly when the cameras come out.

Because when a creator actually experiences your brand, the content doesn’t feel forced. It’s natural. It’s lived-in. It’s the difference between “Here’s a product I was sent!” and “Here’s what I tried last night and genuinely loved.” 

That’s the type of authenticity audiences crave.

Yet there’s still one bit most brands often forget – influencer events don’t guarantee content either. Stunning venue, beautiful tablescape, immaculate vibes. And still, you can end the night with nothing more than scattered stories and a sense of “Huh… That’s all we got?” Woe is the influencer marketer… And that’s exactly where Sticki steps in.

Our new Events & Activations service helps you handle the guest list curation, the RSVPs, the “can I bring a plus one”s, and, most importantly… Content deliverables.

With our Content Guarantee, you finish the night with guaranteed in-feed posts. Not stories that disappear within 24 hours. Actual, long-lasting content that your audience will keep seeing (and engaging with) long after the dishwasher’s been stacked.

It’s how we shift a dinner from “lovely night” to “content engine”.

Creators get an experience they want to post about.

You leave with a bank of assets to fuel your marketing for months. 

Whether it’s how to plan an influencer event, selecting the right attendees, or just some novel influencer event ideas you’re after, we’ve got them aplenty. 

Click here to tell us about your wildest fantasies – with a rough budget, of course – and we’ll work with you to make it (aka. THE brand activation of brand activations) happen.