Look, we’re all about living in the moment. But if you’re a brand hosting an influencer event or activation, these IRL moments deserve to live forever as scroll-stopping user-generated content.
Whether it’s a store opening, product launch, fashion show, VIP sit-down dinner, or just a really good excuse to pour champagne – there’s one thing that really matters.
Who’s there?
Everyone knows the importance of a good guest-list. Just ask any bride or groom ever. Quite serendipitously, we’ve got a handful of brides (in this campaign case study) you can ask.
Raffaele Ciuca Bridal isn’t your average bridal boutique – it’s a bridal paradise.
Curator of designer gowns, a destination for brides-to-be, and the kind of experience where every try-on feels like a main character / Disney princess moment.
And when Raffaele Ciuca planned their seasonal Girls’ Night In event to unveil their new luxury collection (featuring Vera Wang, Berta, Nicole + Felicia, and Steven Khalil), they had a vision.
All they needed? Bride to-be content creators who’d sip champagne, try on dresses, swoon over lace, and share their experience beyond a disappearing Instagram story.
That’s where we came in, equipped with our Sticki Discovery Tool used across list building and creator sourcing in user-generated content (UGC) and influencer marketing campaigns.
Raffaele Ciuca wanted real brides-to-be to experience their new collection first-hand. No actors nor anything feigned, it was a matter of crafting an authentic event with guests that had real reason to be there – not just because they had a sizable social media following.
This brief? Landed on a Monday.
By Thursday? We had a handpicked guest list of micro-influencers and mid-tier creators (specifically real brides-to-be) locked in and ready to step into the showroom, slip into gowns, and whisper – with tears in their eyes – “this could be the one…”
Our mission was two-fold.
How? Using our Sticki Discovery Tool, which offers a data-backed method to sourcing the perfect content creators based on their niche, demographic information, audiences, et cetera. It’s the machine behind our plethora of successful UGC campaigns and influencer marketing partnerships, and works just as strategically here too.
We sourced talent that matched Raffaele Ciuca’s aesthetic, audience, and ethos.
Every name on our list was backed by data – engagement rates, average video views, content vibe, comment sentiments, audience demographic. All covered and considered.
Our process begins with you receiving a long-list of vetted talent options from us.
Your move next, which is mainly just selecting your top picks.
From there, we’ll handle creator outreach, arrange all comms and confirm RSVPs, so all you have to think about is logistics on the day itself.
(...unless you’d like us to look after that too, then we’ve got even more to chat about)
People show up, snap a few stories, maybe tag you once. But by the next day? It’s like it never happened. Instagram stories disappear within 24 hours, and so does all that potential reach, audience engagement, and return on investment.
So, we made sure this wasn’t just another influencer event invite.
Raffaele Ciuca opted into our Posted Content Guarantee add-on, meaning every guest was contractually locked in to deliver lasting, in-feed user-generated content / UGC.
No flakiness. No ghosting. No “oops, sorry I forgot to post!”
It’s as if the “R” in RSVP now stands for “Results” – because we’re talking stunning Instagram Reels, TikToks, and carousel photos that lived long past the thrills of the night.
Especially given the fact that Raffaele Ciuca received all raw footage to repurpose organically, and in future marketing (incl. paid ads!)
Content is currency, after all.
Word on the street is that one of our brides-to-be, Adelle, actually found the dress.
We can’t confirm just yet (*superstition says you’re not meant to know for certain until the aisle), but if her TikTok is anything to go by… It’s giving “this is the one.”
See it for yourself here:
Adelle’s genuine excitement practically radiated through the TikTok, and to say she was glowing is an understatement.
“I can’t tell you the attention to detail that (the staff) had. They fluffed about the dress to the point I was like: How can I get one of these staff members to be present at MY wedding, on the day, to pro-fluff me?”
So funny. So real. So obviously authentic.
Audiences often know when a content creator is faking their review about things (be it products, services, or events) – but in the case of Adelle, they knew this was unfiltered and perfectly genuine.
The data reflected this too.
Adelle’s performance metrics included:
And an engagement rate of 12.39% that far exceeded industry benchmarks.
And another one!
We personally haven’t been brides yet, but it’s a pretty popular opinion that wedding dress shopping? Stressful. Overwhelming. A lot.
So, when a video (like Jen’s TikTok) opens with “I seriously underestimated how much fun it would be to be playing dress-up when it comes to bridal shopping” as its hook, the entire experience transforms into something fun. Something aspirational and worth a try even – especially when done with the experts at Raffaele Ciuca Bridal.
Both Jen and Adelle might’ve been at the same event, but we’re now seeing it through a different perspective. One that delves into the most couture and extravagant designer options because why TF not? It’s Jen’s big day!
Her comment section loved it as well: “That basque waist gown is so beautiful!” – and our goal of making user-generated content that gets people talking? Achieved.
Within 48 hours, our influencer content had already started doing the heavy lifting. Elevating brand awareness, sending eyes (and potential brides) straight to Raffaele Ciuca’s new season collection, whilst turning dress shopping into a full-scale moment.
From data-backed creator sourcing to seamless delivery, we made sure Girls’ Night In wasn’t just one night only. It lived on through every twirl, camera pan, and post that’s still live today.
And, think about it this way. Who’s better at crafting the perfect guest list for an influencer event than an influencer marketing agency that knows the who’s who in every space? No one.
So, if an event is on the cards for you soon, let us handle your attendees.
Plus with content creation being our bread and butter, you already know for sure that Sticki’s Events & Activations service promises impeccable UGC material from the night. Videos, photos and rave customer reviews you can use long after the catering’s been cleared.
Don’t spend weeks planning the perfect brand event just for it to vanish after 24 hours.
That’s not what brides nor brands do. So, if you’re ready to start planning your next influencer event or activation, and make it nothing short of post-worthy, chat with us here.
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