YouTube Influencer Marketing Agency
Sticki places brands inside creator-owned YouTube content – not via Google Ads or skippable pre-roll ad buys. From mid-roll sponsorships to YouTube Shorts, we help brands partner with creators that audiences already trust and actively choose to watch.
Get in TouchWhere does Sticki come in?
YouTube Shorts Campaigns
Shorts bring YouTube into the world of fast-moving discovery content without losing the platform’s built-in search and recommendation power.
Sticki develops creator-led Shorts campaigns designed for product discovery, launches, trends, and high-volume awareness moments – often with content that can also extend across TikTok and Instagram Reels. Little tidbit? Shorts under 60 seconds are prioritised within YouTube’s dedicated Shorts feed and recommendation engine, and we’ve got loads more intel in store.
Creator Sponsorships
YouTube sponsorships work best when they feel naturally embedded into the creator’s content, instead of awkwardly dropped into it. Sticki manages brand placements across creator-owned long-form YouTube videos, including pre-roll mentions, mid-roll integrations, and fully dedicated sponsorship videos.
Not sure where to start? We’ll advise on a bespoke strategy best for you too (e.g. opting for mid-roll integrations if you’re looking to drive stronger recall, because audiences are already invested in the video by the time the creator introduces the brand). From start to finish, we’ll handle creator sourcing, outreach, rate negotiation, briefing, approvals, and delivery.
UGC-Style YouTube Creator Content
A little like on Instagram and TikTok, not every YouTube campaign needs to live on a creator’s own channel. When products require education or consideration, long-form creator-style demos consistently outperform polished brand explainers.
Sticki works with creators to produce review-style videos, demos, tutorials, unboxings, and product explainers designed for brand-owned channels, paid usage, or broader campaign deployment. Perfect for brands wanting creator credibility without committing to a full sponsorship placement.
YouTube Formats
A pre-roll sponsorship appears near the beginning of a creator’s video, usually within the first 15–30 seconds. This format captures audiences while attention is highest and works particularly well for brand awareness, recall, launches, and simple CTAs. And because this placement happens early, brands benefit from maximum viewer exposure regardless of how much of the video gets watched.
Completely separate from YouTube’s own skippable ad platform, these pre-roll mentions are creator-read sponsorships inside / part of the video itself.
This is the format most people associate with modern YouTube sponsorships. Partway through the video, the creator pauses naturally to introduce the brand through a dedicated 30–90 second integration woven into the content. The best mid-rolls feel conversational, relevant, and aligned to the creator’s personality – which is exactly why they work well when they do.
Audiences already trust the creator, so the recommendation lands differently than a traditional ad ever could. For many brands, mid-roll integrations become the highest-performing YouTube sponsorship format for both recall and conversions.
A dedicated sponsorship gives the brand the entire video. Instead of a short integration, the creator builds a full piece of content focused around the product, service, launch, or campaign. This creates significantly more space for storytelling, demonstrations, education, comparisons, and deeper audience engagement.
Dedicated videos work especially well for considered purchases where audiences need more context before converting.
Shorts bring creator sponsorships into YouTube’s short-form ecosystem. These videos are built for quick discovery, fast hooks, and high-volume reach while still benefiting from YouTube’s recommendation engine and search ecosystem.
Compared to long-form sponsorships, Shorts often come with lower production requirements and lower CPMs – making them a strong option for awareness campaigns, product drops, and creator seeding strategies, with a format slightly closer to that of TikTok and Reels content.
Most social content disappears in days.
Not YouTube. That one compounds instead.
A creator sponsorship published today can still show up in search results, suggested videos, and recommendation feeds years later – continuing to drive views, clicks, and conversions long after the campaign officially ends. That’s what makes YouTube fundamentally different from faster-moving platforms.
It’s also where audiences go when they’re actively trying to make decisions. People don’t open YouTube just to scroll aimlessly. They search for tutorials. Reviews. Comparisons. Recommendations. They’re looking for answers before they buy.
And compared to platforms like TikTok and Instagram, YouTube’s audience generally skews older, more considered, and higher intent. Meaning a different mindset and buying behaviour. So, the brands winning on YouTube understand that they’re not renting attention for a few seconds. They’re embedding themselves into content audiences intentionally chose to spend time with.
Case Studies
Sticki's YouTube Process
Find
Subscriber count only tells half the story on YouTube. Using our Sticki Discovery Tool, we’ll identify creators based on channel niche, subscriber quality, average views per upload, watch time patterns, audience demographics, and content consistency. All to find you creators that people genuinely want to keep watching – ones with strong recurring viewership instead of inflated channels with weak engagement.
Brief
YouTube sponsorships require more structure than most social campaigns – and more nuance while we’re at it. Sticki can help manage creator outreach, sponsorship negotiation, pricing structures (flat fee, CPM, or hybrid models), briefing, talking points, integration timing, approvals, compliance, and disclosure requirements. Where the sponsorship appears in the video matters almost as much as the sponsorship itself, and we’ll ensure your brand doesn’t only appear when just a handful of remaining stragglers are left.
Deliver
Once content goes live, we track the metrics that actually matter on YouTube. Views, watch time, click-through behaviour, audience retention, landing page traffic, and any available conversion attribution. Post-campaign learnings are then fed back into future creator selection, sponsorship structures, and integration strategy – making every campaign smarter than the last, with insights aplenty to rely on.
Trusted by 100+ leading brands
From FMCG favourites to selling out marathons, our diverse range of clients gives us exposure to the intricacies of the creator realm.
.png)
.png)
Frequently Asked Questions
Whether you’re looking for the answer to specific question, or just want to find out a bit more about us, you’ve landed in the right place.
Not every creator is the right fit — and follower count isn’t the answer. We validate creators using our Sticki Discovery Tool to analyse engagement quality, audience demographics, and past performance, so you only work with voices that actually influence your target market.
Nope. Sometimes the best results come from micro or niche creators whose audiences are highly engaged. Whether it’s a household name or a tight-knit community leader, we’ll recommend the mix that delivers the strongest outcomes for your goals.
Timelines vary depending on scope and creator availability, but most influencer campaigns take 6–10 weeks from briefing to reporting. We’ll give you a clear project plan up front, so you know exactly when to expect deliverables, live posts, and final results.
Yes, when it’s done strategically. Our campaigns are built around clear performance metrics (like conversions, CTRs, and ROI), not just vanity stats. Think beyond likes: we want to see product sold, sign-ups gained, or real leads delivered.
This isn’t classic ‘Well how long is a piece of string’ answer. To make an impact, we suggest a budget of $10k as a starting point for an impactful influencer campaign.
There is a lot to consider when budgeting for a campaign, and our handy budgeting guide may help.
Our engagement begins with a discovery call to unpack your needs and ensure we’re a good fit. Campaigns are built bespoke to your goals, and if everything aligns, we will then craft a project plan that works for you.
As with all creator campaigns, the biggest variable comes down to the cost of creators. Our shopping list approach means you can spend as much (or as little) on creators, and we charge you our fee in a flat fixed cost.
Rest assured, everything will be discussed and made transparent with you from day dot. We’ll never charge out extra costs without the green light from you first.
In short, Sticki is not a cookie cutter, off the shelf solution.
But if that is what you’re looking for, we can recommend some great agencies out there. We pride ourselves on offering a world-class end-to-end service custom tailored to your needs, however that might look. So, for more information on services or costs, please get in touch here.
Absolutely. Our Sticki Discovery Tool sources creators worldwide, which means we can run campaigns across multiple markets while keeping cultural nuance intact. Perfect for global launches or cross-border growth.
We handle creator management from contracts to deadlines. If a creator doesn’t deliver, we’ve already built in contingencies and can source alternates quickly. You won’t be chasing DMs — we’ve got it covered.
Success looks different depending on your KPIs. We report on everything from reach and engagement to conversions and sentiment, with insights that explain why a piece of content worked (or didn’t). That way, each campaign makes the next one even smarter.
We’re not just an agency – we’re a creator-first partner with our own tech, a proven storytelling framework, and a team that lives and breathes performance. Translation: no cookie-cutter strategies, just influencer campaigns that actually work.
Influencer marketing is when brands partners with creators / influencers who already have a solid audience that they've built a connection with – and can then tell your brand's story in a way that feels real, not robotic.
It’s about finding the right creator-brand fit, building a brief that gives them the guardrails and the freedom to do what they do best, and letting their personality carry the message for you. Versus running an ad straight from your profile that's very obviously, an ad.
At its core, it works because people trust creators more than ads.
Read more about what influencer marketing is here.
And if you're curious about what the difference is between influencer marketing and UGC?
Influencer marketing is about tapping into a creator’s audience through their own channel, while user-generated content (UGC) is about securing content you own and use on your brand channels. Both have their place, and we’ll help you decide which (or both) best serves your goals.
Not every creator is the right fit — and follower count isn’t the answer. We validate creators using our Sticki Discovery Tool to analyse engagement quality, audience demographics, and past performance, so you only work with voices that actually influence your target market.
Nope. Sometimes the best results come from micro or niche creators whose audiences are highly engaged. Whether it’s a household name or a tight-knit community leader, we’ll recommend the mix that delivers the strongest outcomes for your goals.
Timelines vary depending on scope and creator availability, but most influencer campaigns take 6–10 weeks from briefing to reporting. We’ll give you a clear project plan up front, so you know exactly when to expect deliverables, live posts, and final results.
Yes, when it’s done strategically. Our campaigns are built around clear performance metrics (like conversions, CTRs, and ROI), not just vanity stats. Think beyond likes: we want to see product sold, sign-ups gained, or real leads delivered.
This isn’t classic ‘Well how long is a piece of string’ answer. To make an impact, we suggest a budget of $10k as a starting point for an impactful influencer campaign.
There is a lot to consider when budgeting for a campaign, and our handy budgeting guide may help.
Our engagement begins with a discovery call to unpack your needs and ensure we’re a good fit. Campaigns are built bespoke to your goals, and if everything aligns, we will then craft a project plan that works for you.
As with all creator campaigns, the biggest variable comes down to the cost of creators. Our shopping list approach means you can spend as much (or as little) on creators, and we charge you our fee in a flat fixed cost.
Rest assured, everything will be discussed and made transparent with you from day dot. We’ll never charge out extra costs without the green light from you first.
In short, Sticki is not a cookie cutter, off the shelf solution.
But if that is what you’re looking for, we can recommend some great agencies out there. We pride ourselves on offering a world-class end-to-end service custom tailored to your needs, however that might look. So, for more information on services or costs, please get in touch here.
Absolutely. Our Sticki Discovery Tool sources creators worldwide, which means we can run campaigns across multiple markets while keeping cultural nuance intact. Perfect for global launches or cross-border growth.
We handle creator management from contracts to deadlines. If a creator doesn’t deliver, we’ve already built in contingencies and can source alternates quickly. You won’t be chasing DMs — we’ve got it covered.
Success looks different depending on your KPIs. We report on everything from reach and engagement to conversions and sentiment, with insights that explain why a piece of content worked (or didn’t). That way, each campaign makes the next one even smarter.
We’re not just an agency – we’re a creator-first partner with our own tech, a proven storytelling framework, and a team that lives and breathes performance. Translation: no cookie-cutter strategies, just influencer campaigns that actually work.
Influencer marketing is when brands partners with creators / influencers who already have a solid audience that they've built a connection with – and can then tell your brand's story in a way that feels real, not robotic.
It’s about finding the right creator-brand fit, building a brief that gives them the guardrails and the freedom to do what they do best, and letting their personality carry the message for you. Versus running an ad straight from your profile that's very obviously, an ad.
At its core, it works because people trust creators more than ads.
Read more about what influencer marketing is here.
And if you're curious about what the difference is between influencer marketing and UGC?
Influencer marketing is about tapping into a creator’s audience through their own channel, while user-generated content (UGC) is about securing content you own and use on your brand channels. Both have their place, and we’ll help you decide which (or both) best serves your goals.
Still have questions?
If you have any other questions or need further information, contact us. It's what our team's here for.