YouTube Influencer Marketing Agency
Sticki places brands inside creator-owned YouTube content – not via Google Ads or skippable pre-roll ad buys. From mid-roll sponsorships to YouTube Shorts, we help brands partner with creators that audiences already trust and actively choose to watch.
Get in TouchWhere does Sticki come in?
YouTube Shorts Campaigns
Shorts bring YouTube into the world of fast-moving discovery content without losing the platform’s built-in search and recommendation power.
Sticki develops creator-led Shorts campaigns designed for product discovery, launches, trends, and high-volume awareness moments – often with content that can also extend across TikTok and Instagram Reels. Little tidbit? Shorts under 60 seconds are prioritised within YouTube’s dedicated Shorts feed and recommendation engine, and we’ve got loads more intel in store.
Creator Sponsorships
YouTube sponsorships work best when they feel naturally embedded into the creator’s content, instead of awkwardly dropped into it. Sticki manages brand placements across creator-owned long-form YouTube videos, including pre-roll mentions, mid-roll integrations, and fully dedicated sponsorship videos.
Not sure where to start? We’ll advise on a bespoke strategy best for you too (e.g. opting for mid-roll integrations if you’re looking to drive stronger recall, because audiences are already invested in the video by the time the creator introduces the brand). From start to finish, we’ll handle creator sourcing, outreach, rate negotiation, briefing, approvals, and delivery.
UGC-Style YouTube Creator Content
A little like on Instagram and TikTok, not every YouTube campaign needs to live on a creator’s own channel. When products require education or consideration, long-form creator-style demos consistently outperform polished brand explainers.
Sticki works with creators to produce review-style videos, demos, tutorials, unboxings, and product explainers designed for brand-owned channels, paid usage, or broader campaign deployment. Perfect for brands wanting creator credibility without committing to a full sponsorship placement.
YouTube Formats
A pre-roll sponsorship appears near the beginning of a creator’s video, usually within the first 15–30 seconds. This format captures audiences while attention is highest and works particularly well for brand awareness, recall, launches, and simple CTAs. And because this placement happens early, brands benefit from maximum viewer exposure regardless of how much of the video gets watched.
Completely separate from YouTube’s own skippable ad platform, these pre-roll mentions are creator-read sponsorships inside / part of the video itself.
This is the format most people associate with modern YouTube sponsorships. Partway through the video, the creator pauses naturally to introduce the brand through a dedicated 30–90 second integration woven into the content. The best mid-rolls feel conversational, relevant, and aligned to the creator’s personality – which is exactly why they work well when they do.
Audiences already trust the creator, so the recommendation lands differently than a traditional ad ever could. For many brands, mid-roll integrations become the highest-performing YouTube sponsorship format for both recall and conversions.
A dedicated sponsorship gives the brand the entire video. Instead of a short integration, the creator builds a full piece of content focused around the product, service, launch, or campaign. This creates significantly more space for storytelling, demonstrations, education, comparisons, and deeper audience engagement.
Dedicated videos work especially well for considered purchases where audiences need more context before converting.
Shorts bring creator sponsorships into YouTube’s short-form ecosystem. These videos are built for quick discovery, fast hooks, and high-volume reach while still benefiting from YouTube’s recommendation engine and search ecosystem.
Compared to long-form sponsorships, Shorts often come with lower production requirements and lower CPMs – making them a strong option for awareness campaigns, product drops, and creator seeding strategies, with a format slightly closer to that of TikTok and Reels content.
Most social content disappears in days.
Not YouTube. That one compounds instead.
A creator sponsorship published today can still show up in search results, suggested videos, and recommendation feeds years later – continuing to drive views, clicks, and conversions long after the campaign officially ends. That’s what makes YouTube fundamentally different from faster-moving platforms.
It’s also where audiences go when they’re actively trying to make decisions. People don’t open YouTube just to scroll aimlessly. They search for tutorials. Reviews. Comparisons. Recommendations. They’re looking for answers before they buy.
And compared to platforms like TikTok and Instagram, YouTube’s audience generally skews older, more considered, and higher intent. Meaning a different mindset and buying behaviour. So, the brands winning on YouTube understand that they’re not renting attention for a few seconds. They’re embedding themselves into content audiences intentionally chose to spend time with.
Case Studies
Sticki's YouTube Process
Find
Subscriber count only tells half the story on YouTube. Using our Sticki Discovery Tool, we’ll identify creators based on channel niche, subscriber quality, average views per upload, watch time patterns, audience demographics, and content consistency. All to find you creators that people genuinely want to keep watching – ones with strong recurring viewership instead of inflated channels with weak engagement.
Brief
YouTube sponsorships require more structure than most social campaigns – and more nuance while we’re at it. Sticki can help manage creator outreach, sponsorship negotiation, pricing structures (flat fee, CPM, or hybrid models), briefing, talking points, integration timing, approvals, compliance, and disclosure requirements. Where the sponsorship appears in the video matters almost as much as the sponsorship itself, and we’ll ensure your brand doesn’t only appear when just a handful of remaining stragglers are left.
Deliver
Once content goes live, we track the metrics that actually matter on YouTube. Views, watch time, click-through behaviour, audience retention, landing page traffic, and any available conversion attribution. Post-campaign learnings are then fed back into future creator selection, sponsorship structures, and integration strategy – making every campaign smarter than the last, with insights aplenty to rely on.
Trusted by 100+ leading brands
From FMCG favourites to selling out marathons, our diverse range of clients gives us exposure to the intricacies of the creator realm.
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Frequently Asked Questions
Whether you’re looking for the answer to specific question, or just want to find out a bit more about us, you’ve landed in the right place.
Ah, so you weren’t as obsessed with the British YouTube era of the 2010s as we were? Fair enough. YouTube Shorts are YouTube’s short-form vertical videos, designed to be quick, snack-able and easy to scroll (and potentially reminiscent of TikTok and Instagram Reels). They’re usually filmed in a vertical format, can run up to three minutes, and appear in the Shorts feed, on channel pages, and across YouTube search and recommendations.
Our typical YouTube campaign timeline is 6–8 weeks. That gives us enough time to lock in strategy, source the right creators, negotiate deliverables, manage contracts, brief talent, review concepts, oversee content production and approvals, and get everything scheduled to go live. Can things move faster? We hear you ask, maybe aloud or just in a whisper in your head. The answer is: Sometimes, but we've definitely made it happen before. Rush campaigns are absolutely feasible, but entirely contingent on how efficiently comms move. Our partnerships involve heaps of back and forth, between ourselves, creators, clients (like yourself) and talent agencies on occasion. TL;DR – We can make it happen if you'd like, we should just chat a little extra beforehand.
We use this beautiful thing called the Sticki Discovery Tool, which is like our Google, but for influencer marketing. Our tech helps find and source creators based on what actually matters – not just follower count. Audience demographics, average engagement, average reach, content quality, and brand safety. Performance shouldn’t be a stab in the dark, so our in-depth creator vetting tool allows us to truly take a look under the hood of our potential collaborations and make sure the odds of them driving results later on? Higher than if creators were picked without rhyme or reason.
The best-performing YouTube content usually gives the audience a reason to keep watching. YouTube naturally lends itself to longer form content, so think tutorials, reviews, routines, comparisons, hauls, product demos, “come with me” style content, even 3-hour-long, unedited, entire video game play-throughs... If that’s your vibe / brand niche.
Yes! YouTube campaigns can absolutely include affiliate links or discount codes. These can be included in the video description, pinned comments, on-screen text, creator scripts, or verbal callouts, depending on what makes sense for the campaign. They’re a great way to track performance beyond views and engagement, helping you understand clicks, conversions, sales and which creators are driving action.
Absolutely, and please (please!) do. Not just a good-to-have but a legal necessity. All sponsored YouTube content needs to be clearly disclosed, and this applies for TikTok and Instagram collabs tloo. That means using the correct platform disclosure tools and making sure the partnership is obvious to the audience, not buried in the fine print.
Ah, so you weren’t as obsessed with the British YouTube era of the 2010s as we were? Fair enough. YouTube Shorts are YouTube’s short-form vertical videos, designed to be quick, snack-able and easy to scroll (and potentially reminiscent of TikTok and Instagram Reels). They’re usually filmed in a vertical format, can run up to three minutes, and appear in the Shorts feed, on channel pages, and across YouTube search and recommendations.
Our typical YouTube campaign timeline is 6–8 weeks. That gives us enough time to lock in strategy, source the right creators, negotiate deliverables, manage contracts, brief talent, review concepts, oversee content production and approvals, and get everything scheduled to go live. Can things move faster? We hear you ask, maybe aloud or just in a whisper in your head. The answer is: Sometimes, but we've definitely made it happen before. Rush campaigns are absolutely feasible, but entirely contingent on how efficiently comms move. Our partnerships involve heaps of back and forth, between ourselves, creators, clients (like yourself) and talent agencies on occasion. TL;DR – We can make it happen if you'd like, we should just chat a little extra beforehand.
We use this beautiful thing called the Sticki Discovery Tool, which is like our Google, but for influencer marketing. Our tech helps find and source creators based on what actually matters – not just follower count. Audience demographics, average engagement, average reach, content quality, and brand safety. Performance shouldn’t be a stab in the dark, so our in-depth creator vetting tool allows us to truly take a look under the hood of our potential collaborations and make sure the odds of them driving results later on? Higher than if creators were picked without rhyme or reason.
The best-performing YouTube content usually gives the audience a reason to keep watching. YouTube naturally lends itself to longer form content, so think tutorials, reviews, routines, comparisons, hauls, product demos, “come with me” style content, even 3-hour-long, unedited, entire video game play-throughs... If that’s your vibe / brand niche.
Yes! YouTube campaigns can absolutely include affiliate links or discount codes. These can be included in the video description, pinned comments, on-screen text, creator scripts, or verbal callouts, depending on what makes sense for the campaign. They’re a great way to track performance beyond views and engagement, helping you understand clicks, conversions, sales and which creators are driving action.
Absolutely, and please (please!) do. Not just a good-to-have but a legal necessity. All sponsored YouTube content needs to be clearly disclosed, and this applies for TikTok and Instagram collabs tloo. That means using the correct platform disclosure tools and making sure the partnership is obvious to the audience, not buried in the fine print.
Still have questions?
If you have any other questions or need further information, contact us. It's what our team's here for.