Making berries the main character, with faceless content designed to stay evergreen and relevant.

Working closely with a returning client like Perfection Fresh means things can move pretty quickly.

For instance, when Calypso Mango® season entered full swing and Perfection Fresh needed to spread the word via influencer content? On it. 

When air-fryer Broccolini® started trending and we needed fresh assets to revamp the content library? Done. Sometimes, it could even be as simple as: “We’d like to produce some UGC content for berries,” which can quickly turn into case-study worthy, put-it-on-the-front-page kinda content.

All in a day’s work for an influencer and UGC agency like Sticki.

Our goal this time around?

Make Perfection Fresh berries the main character of summer snacking, via multiple creator-led campaigns that came together to build one great evergreen bank of UGC for paid ads (and more).

Everyone loves berry season. You don’t need to convince people to buy berries when they’re this vibrant and juicy, but what we wanted to do was highlight what actually makes Perfection Fresh berries stand out – then guiding purchase intent in-store to always “look for the red label”.

Enter stage left: Perfection Fresh Blueberries, Strawberries and Raspberries.

Genuinely some of the prettiest berries we’ve ever seen, no biases at all. Each variety brought something different to the table, from unique flavour profiles to distinct use cases and nutritional benefits, all of which needed to shine through in the content.

So, we enlisted nutrition and foodie creators to develop simple, snackable recipes.

When it comes to building out any UGC campaign, working with a mix of talent is key.

The best UGC creators often look at the same brief and come back with completely different interpretations (or in this case, recipes), which is what gives you variety instead of repetition.

But for Perfection Fresh, maintaining a seamless feed and consistent brand look was just as important. So, rather than leaning into your standard face-to-camera, over-the-bench cooking content (which, for the record, we love and know performs), we took a different approach.

“Faceless” content.

Keeping the creator off the screen meant we were able to keep the content highly product-focused, showing off the quality of every! single! berry! Without distraction.

But don’t just take OUR word for it. Let’s talk psychology.

Faceless recipe videos tend to perform ridiculously well. When you remove the creator’s identity from the equation, viewers stop watching them and start imagining themselves.

So, our Perfection Fresh content strategy focused purely on hands-in-action. 

Which, by itself, already brings something so naturally hypnotic. Hands cutting, layering, dipping, pouring. It gives viewers something to follow, keeps them engaged, and makes it harder to scroll past. No talking-to-camera. No personality-led skits. No “this is for XYZ type of person” niche. 

And that’s exactly why it worked.

Because faceless content feels universal. There’s no subconscious filtering of “I could never pull that off” given that the audience isn’t comparing themselves to a creator’s appearance, lifestyle, age, aesthetic, or persona. The second content becomes faceless, it becomes far easier for viewers to insert themselves into the moment. 

I could make that. I could eat that. I could buy that.

And beyond performance? It quietly solves one of creator marketing’s biggest longevity problems too.

Faceless content doesn’t date nearly as fast. 

You’ll never get diehard followers pointing out a creator’s old haircut, and you aren’t locking your brand into an instantly recognisable trend that keeps your asset stuck in a specific era of the internet. Just timeless, reusable content that brands can keep putting to work.

Especially for UGC campaigns like this, longevity (and paid usage in perpetuity for berry seasons to come) is key. It’s not like berries won’t be relevant this time next year!

WikiHands (and UGC marketing agency) approved. See for yourself:

Faceless content unlocks something brands are craving more than ever right now: Longevity.

Because when you have full ownership over UGC content – like in the case of Perfection Fresh – you want assets that are built to last. It’s content marketing that can scale, be repurposed, and continue to perform well beyond the initial campaign window.

Very much what we preach in our Content Library offering.

By not tying the output to just one Australian content creator’s identity, audience, or moment in time, these UGC content pieces were able to work harder, travel further, and stay relevant longer – across paid, organic, future campaign activity, and berry seasons to come.

Now, this isn’t to say face-led content is out. Far from it. 

Both formats absolutely have their time and place, and we’re a UGC agency that always leans into what makes the most sense for the brand, the product, and the brief. But every now and then, the best thing you can do is take a step back. And let the berries do the (metaphorical) talking. 

Face or faceless, we’re ready to bring your wildest UGC campaign fantasies to life. Get in touch.