How we developed a suite of authentic assets that made legal advice as riveting of a watch as a high-engagement influencer storytime.
Building a business comes with a million moving parts. And for many founders, legal protection can often feel like something to tackle later, once everything else is sorted.
When Lawpath first came to us, the legal services platform wanted to connect with Australian entrepreneurs in a way that felt approachable, relevant, and built for social-first audiences.
They already knew that the stereotype of influencer marketing being strictly for beauty, fashion or eCommerce wasn’t true, but weren’t necessarily sure how to start for their industry.
We did though.
We’re an influencer agency that’s worked in basically (almost) every space. And the goal of getting a brand message across despite highly-saturated social feeds? That’s universal.
But by integrating Lawpath into creators' narratives so naturally, we managed to show Australian entrepreneurs that legal protection isn't just another business tool, but a foundation for success – delivered in a way that felt like advice from a friend, not a scripted ad.
Make law relatable! Via DITL content and storytimes, which are always a content favourite.
Storytelling is as old as humanity itself, and it’s a fundamental human truth that people love stories. Influencers and user-generated content (UGC) are basically the modern evolution of that old oral tradition, and we knew that if executed well, we’d hook any audience in – no matter the offering.
Using our Sticki creator discovery tech, we rallied a crew of Australian mid-tier and micro-influencers to share their genuine business journeys.
You might be familiar with them: @ruby..rule, @laurenmeisner_, and @julzhealth
It was a strategy that focused on:
Platform Synergy: Leveraging both TikTok and Instagram to capture a broad audience of young entrepreneurs, and 74% of our eventual audience reached was aged 18-34.
We didn’t just look for high follower counts. We looked for creators who resonated with Lawpath’s key messaging, as part of our data-led creator sourcing process.
Half the impact of influencer marketing comes from finding the right brand and creator fit, because it’s that alignment that will eventually be exuded through the content for audiences to see.
And see, they sure did.
@ruby..rule shared a vulnerable story about her cafe-owner journey and all the challenges in her early days, and quickly achieved a 9.18% engagement rate at a low $0.08 cost-per-view (CPV).
But most importantly, her piece of content was so relatable that its TikTok comment section became a hub for gratitude, with users saying, "I wish I knew about this earlier!" and "OMG, this makes getting advice so much more accessible!"
And that’s on deep resonance.
Ready for a storytime yourself? Sit back, relax, and enjoy these great ones.
This influencer campaign proved that when legal advice is framed through the lens of a trusted creator, people don't just watch. They take action.
With 88 saves across the campaign, this clearly indicated high-intent engagement where viewers were bookmarking Lawpath for their own future business needs.
Comments were extremely positive across all creator’s posts, with existing Lawpath users even jumping in to validate the brand (e.g. "I used Lawpath for so many things when starting out!!!").
Talk about extra social proof on top of social proof!
When you partner with the right influencer marketing agency – or content agency in general – even legal advice can thrive on social, as long as it’s delivered through authentic, story-led content
By prioritising story-first integration and unfiltered vulnerability, we achieved a strong 4.86% campaign engagement rate, significantly driven by relatable "story-time" hooks.
It met small business owners exactly in the way they needed, becoming a saved resource.
At Sticki, we specialise in turning complex brand messages into authentic creator stories that people actually want to watch. Whether you're looking to demystify a professional service or launch the next viral consumer trend, we have the data and the creators to make it stick.
Chat with us here.
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