Yumi's Extends Relationship With Social Agencies Sticki and DataSauce

When Yumi's appointed us in October 2024, the brief was deceptively simple: build a social presence from scratch for a brand that Australians already knew and loved, but hadn't yet met online. A year later, that work has earned a second term and a feature in LBB, the global industry publication covering the work that moves culture and commerce.

The numbers tell part of the story. A creator-led launch campaign for Yumi's Dill Pickle Dip generated close to four million organic views. A campaign for the vegetable range delivered a 3.54% uplift in units sold over six weeks, with more than 62,000 click-throughs to retailer sites. But the result we're most proud of is simpler than that: a brand with decades of household equity now has a social presence that reflects how people already feel about it. That's the harder thing to build.

What the renewal confirms, beyond the metrics, is that the model works. Integrating organic social, influencer programming, content production, and paid performance reporting under one shared strategy isn't a pitch deck idea. It's the thing that turns brand affinity into sales, and sales into confidence to keep going. Yumi's said yes to a second year because the first one proved the approach, across categories, across creator tiers, and across the platforms where their customers actually spend time.

Read the full piece over on LBB here.