Account Madness: Bridget Tenison-Woods at Sticki

Good account management rarely gets the credit it deserves. It sits at the intersection of relationships, rigour, and creative instinct, and when it's done well, it's nearly invisible.

Our Commercial Manager Bridget Tenison-Woods sat down with AdNews for their Account Madness series, talking through how she navigates client relationships, balances creative ambition with business objectives, and the philosophy she brings to the harder conversations.

There's a lot in here worth reading, especially her take on where AI fits into the picture and where it doesn't. Read the full piece over on AdNews here.