Sticki launches Events & Activations service to enhance brand experiences

Live experiences have always done something digital can't: they create memory. The launch of our Events & Activations service is built on that premise, and on a belief that influencer marketing doesn't stop at the scroll. It lives in rooms, in moments, in the kind of content that feels earned rather than produced. Mi3 covered the launch, and we think they captured the core of what we're building here.

What sets this service apart isn't just the capability to produce events. It's the infrastructure behind the curation. Our Discovery Tool matches creators to briefs based on real audience data, not gut feel or familiarity, and our Social Listening Tool tracks what actually lands once the room clears. The result is a more considered approach to who's in the room and why, one that resists the easy default of recycling the same creator guest list event after event.

The Dairy Farmers Thick & Creamy activation with Bega Group was the first real proof point. A yoghurt bar and a ceramics workshop sounds simple, but the output was content that felt genuinely native to the people who made it, because those people were chosen with intention. That's the difference between an event that generates coverage and one that generates conviction.

Events & Activations is now available to brands across Australia, with bespoke packages built around specific objectives, whether that's a product launch, a creator summit, or something in between. Read the full piece over on Mi3 here.