Sticki appoints Bridget Tenison-Woods amid growth

Growth without structure is just chaos with good timing. That is why bringing Bridget Tenison-Woods into the business as our new Commercial Manager is not simply a hiring announcement. It is a deliberate signal about how we are choosing to scale.

After a year in which we nearly doubled our team and deepened our enterprise client portfolio, the pace demanded more than talent. It demanded architecture. Bridget joins us with over eight years across digital marketing, social media, content strategy and client leadership, most recently as Head of Accounts at Melbourne Social Co, where she led complex cross-channel campaigns at genuine scale. Her appointment to this newly created role reflects our commitment to building an agency that does not just grow fast, but grows well.

As covered by MediaWeek, our Managing Director Shai Roitman was clear about the timing: brands are asking for creator-led content at scale, and the infrastructure to deliver it consistently is not optional. Bridget's understanding of how content, media and performance intersect is exactly what this next chapter requires. The role exists because we take our delivery standards seriously, and because operational clarity is what separates agencies that peak from agencies that last.

Read the full piece over on MediaWeek [here](https://www.mediaweek.com.au/sticki-appoints-bridget-tenison-woods-amid-growth/).