Industry Profile: Rachael Webb at Sticki

Six years in an industry that barely existed when she started. Our Head of Brand and Partnerships, Rachael Webb, sat down with AdNews for their Industry Profile series, and the result is a portrait of someone who has grown alongside one of the most chaotic, fast-moving corners of marketing without losing either her perspective or her personality.

Rachael speaks candidly about the pace of the creator economy, what genuine transparency in the industry actually looks like, and how a background in fashion and design led to a career she couldn't have mapped out if she'd tried. She also has some quietly pointed things to say about personal branding that are worth sitting with.

Read the full piece over on AdNews here.