AiMCO unveils first speakers for inaugural summit

The inaugural AiMCO Summit is shaping up to be a genuine moment for the Australian influencer marketing industry, and we're proud to be part of it. MediaWeek reports that our team will join a speaker line-up that includes MECCA, Tourism Australia, WPP Media and Are Media at the first-ever summit, held at NIDA in Sydney on 26 February. That's a room worth being in.

The theme, "The creator era: Exploring creators, culture and commerce," isn't just a tagline. It reflects where the industry actually is: past the point of debating whether creator-led marketing works, and deep into the more interesting question of how to do it well. The conversations happening at this summit, from brand case studies to creator-led sessions, are the kind that move the industry forward rather than just recap where it's been.

It matters to us that AiMCO is building this infrastructure for the sector. A dedicated summit, a speaker programme of this calibre, a space where brands, platforms, agencies and creators can share a room and have honest conversations: that's how an industry matures. We've been part of shaping this space in Australia for a while now, and showing up here is an extension of that commitment.

Read the full piece over on MediaWeek here