Sticki brings creators into live events with new end-to-end offering

The brief has always been bigger than the feed. With the launch of our Events & Activations offering, we're bringing the same data-led creator strategy that's driven results across more than 100 brands into live, physical experiences. Concept development, creative direction, vendor management, creator casting, post-event measurement: it's a fully integrated approach, because a fragmented one has never served brands particularly well.

What sets this apart is how we think about creator selection. The tendency to default to the same rotation of familiar faces for every activation is a real and widespread problem. Our Discovery Tool matches creators on audience demographics and genuine engagement, not just follower count or who's already oversaturating your category. That means brands get in-room talent whose audiences actually align, and content that earns its reach rather than just occupying space in a grid.

The Dairy Farmers Thick & Creamy campaign, "The Yoghurt Bar", is a useful early proof point: pair the right experience with the right creators and the product doesn't need to announce itself. It just lands. Our Social Listening Tool then tracks organic content beyond the day itself, giving brands visibility over earned reach long after the venue is packed down.

MediaWeek covered the full story behind the launch and what it means for how brands approach live engagement in 2026. Read the full piece over on MediaWeek here.