AiMCO Summit line-up announced

The AiMCO Summit is shaping up to be the most significant gathering the Australian influencer marketing industry has seen, and we are proud to be named among its contributing event partners. AdNews covered the initial line-up announcement this week, confirming that the inaugural summit will bring together brands, agencies, platforms and creators at NIDA Parade Theatre in Sydney on 26 February 2026.

The event's theme, The Creator Era, gets to the heart of something we have believed for a long time: creators are not a channel to be managed, they are a cultural force to be understood. The line-up reflects that seriousness of purpose, with MECCA, Tourism Australia and a creator session led by AiMCO's Creator Advisory Board sitting alongside workshops, panels and case studies that promise real substance over surface-level inspiration.

What makes this summit worth paying attention to is the calibre of the conversation it is positioned to host. When you have voices from WPP Media, Are Media, L'Oreal, Destination NSW and Audible in the same room as the nation's most influential creators, the conditions are right for the kind of thinking that actually moves the industry forward. That is not a common thing, and it should not be taken lightly.

We are looking forward to being part of it. Read the full piece over on AdNews here.