Yumi's renews Sticki and DataSauce partnership

Renewals mean something. Anyone can win a pitch; keeping a client through a full year of work, results, and honest conversation is a different thing entirely. AdNews covered our second-year renewal with Yumi's Quality Foods, and we think it reflects something worth saying out loud: this is what a working partnership actually looks like.

When Yumi's first came to us in October 2024, the brief was clear and the challenge was real. A brand with decades of supermarket shelf presence and genuine household affection, but no meaningful social footprint in a category where competitors had a serious head start. Alongside DataSauce, we built that presence from the ground up, running organic social, content production, UGC, and influencer campaigns spanning nano through to macro talent. The Dill Pickle Dip launch alone pulled close to four million organic views, with creator Elli Tamar driving 3.5 million of those alongside 82,000 engagements and 24,000 saves across Instagram and TikTok. A separate campaign for the vegetable range delivered a 3.54% uplift in units sold over six weeks and more than 62,000 click-throughs to retailer sites. Numbers worth putting on a page.

What carries more weight than the numbers, though, is the reason behind the renewal. Yumi's head of marketing Susan Booker described it as strategic alignment, not just satisfaction with year one results. That distinction matters. It means the client sees where this is going, not just where it has been. Year two expands into live creator events, activations, and larger brand awareness campaigns, which is the kind of scope you earn, not pitch for.

Yumi's is a brand our team genuinely grew up with, and that showed in the work. We're proud of what the first year built, and more interested in what comes next. Read the full piece over on AdNews here.