Making berries the main character, with faceless content designed to stay evergreen and relevant.
How four creators, three types of berries, and zero faces made the most scalable, evergreen content that everyone could relate to.
How four creators, three types of berries, and zero faces made the most scalable, evergreen content that everyone could relate to.
How we took Yumi’s veggie range from feed to fridge, with influencer campaigns that drove real measurable sales across Coles and Woolies.
How one Masterchef (and cookbook author) created one recipe video that dished out over half of an entire influencer campaign’s views and engagements.
How we gave three juices three distinct personalities (and audiences) by matching each one with niche Aussie influencers who felt made for the brand.