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Mass-Micro Influencer

Mass-Micro Influencer Campaigns

Influencer Marketing
Mass-Micro Influencer

John Frieda Always On 2026

Fashion & Beauty
Micro (10-50K)
Nano (1-10K)
Meta (Instagram & Facebook)
TikTok
October 9, 2026
Influencer Marketing
Mass-Micro Influencer

Dairy Farmers Creator Content

Food & Beverage
Micro (10-50K)
Mid-Tier (50-150K)
Meta (Instagram & Facebook)
TikTok
October 9, 2026
Influencer Marketing
Mass-Micro Influencer

Bondi Sands Micro Influencer Partnership

Fashion & Beauty
Micro (10-50K)
Nano (1-10K)
Meta (Instagram & Facebook)
TikTok
October 9, 2026
Events & Activations
Mass-Micro Influencer

Dairy Farmers Thick and Creamy Launch Event

Fashion & Beauty
Mid-Tier (50-150K)
TikTok
Meta (Instagram & Facebook)
September 11, 2026

Mass-Micro Influencer Videos

Fashion & Beauty
Hannah x John Frieda
Fashion & Beauty
Grace x John Frieda
Fashion & Beauty
Caitlin x John Frieda
Food & Beverage
Dairy Farmers Jeff
Food & Beverage
Dairy Farmers Grace
Fashion & Beauty
Rose x Bondi Sands
Fashion & Beauty
Liv x Bondi Sands

Mass-Micro Influencer Case Studies

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Mass-Micro Influencer
Food & Beverage

From new name to fan favourite – a comment section evolution.

How micro-influencers (and their comment sections) helped ALBA dominate Aussie feeds in under three months, becoming the must-have beverage for summer.

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Mass-Micro Influencer
Fashion & Beauty

Forget everything you know about short-form video… And start embracing longer ones.

How we supported ghd's Black Friday sale with a pipeline of content through a Mass Micro-Influencer Campaign that focused on long-form videos.

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