CELSIUS

CELSIUS is a sparkling, zero sugar fitness energy drink sold nationally through Coles, Woolworths and convenience stores. We partnered with creators including Phoebe, Tarik, Kyal and Lily to bring the brand into everyday Australian routines on Instagram and TikTok.

Concepts centred on real moments like pre-workout rituals, run club, uni days and busy work weeks, with CELSIUS shown as part of the lifestyle rather than a hard sell. Every video was built for whitelisting and carefully checked against the brand's claims guidelines.