Perfection Fresh Broccolini

Perfection Fresh engaged Sticki to put its Broccolini in front of home cooks through a full-funnel influencer campaign.

The campaign combined the reach of mid-tier and macro creators with the engagement of nano and micro creators, with 20 creators each posting at least one Instagram Reel or TikTok. Sticki handled briefing, creator selection, negotiations and contracts, developed concepts one to one with each creator and reported on performance after content went live.