How we helped Zero Co inspire Aussies to ditch plastic and embrace sustainability in this 2025 new year's campaign... Through authentic creator-led content, of course.
We’re big fans of a rebrand.
Especially if it involves a plan to think, act and live sustainably…
Like the mission and products of our client, Zero Co.
You might be familiar with their professional-grade refillable cleaning and personal care products that actually work, made with intent to untrash the planet.
And whilst Zero Co has been doing this for a while now, their 2025 influencer campaign, “Less Talking. More Doing – Make 2025 Count” takes sustainability to the next level.
Its primary objective?
To boost awareness and drive conversions for an all-new Zero Co product launch: The world’s first APCO-certified paper-based refill system, which uses 97% less plastic and is kerbside recyclable across Australia.
TL;DR – This brand, this product, this influencer marketing campaign and our micro-influencers all worked towards inspiring households to make simple, sustainable switches.
Not much more we could ask for as an influencer marketing agency.
In partnership with Sticki’s influencer marketing experts, Zero Co teamed up with eco-living, home, and family-focused content creators (many already fans of the brand) to show how easy it is to incorporate Zero Co into everyday routines.
Creators shared relatable, impactful and aspirational video content across themes like:
This creator-driven approach allowed the campaign to connect authentically with audiences already passionate about sustainable living and intentional consumption.
But as we always say, words don’t do video content much justice.
Here are three of our absolute favourite inclusions in this influencer marketing campaign (and we’ll let these Instagram influencers do the influencing from here)
Why does Influencer Marketing work for Sustainability?
Zero Co’s campaign proves that brand collaborations (especially when you partner with the right influencers) can amplify your message and inspire meaningful action
Define right influencers?
It’s those who genuinely align with your brand mission.
By working with content creators in eco-living and family spaces, Zero Co built trust, sparked conversation, and motivated change. And via the power of user-generated content by niche influencers which allowed for targeted reach, our campaign management led to finding and connecting with the right audience demographics too.
With Zero Co, it’s easier than ever to make sustainable choices in your home.
With an influencer marketing agency like Sticki, it’s also easier than ever to make impactful, enjoyable and strategic types of content.
Check out Zero Co (and maybe our Influencer Marketing service too) to join the movement today and make 2025 the year of action.
In more ways than one.
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