How we partnered with Aussie creators deeply embedded in sustainable fashion culture to challenge outdated perceptions of op-shopping.
How we developed a suite of authentic assets that made legal advice as riveting of a watch as a high-engagement influencer storytime.
How we worked around logistics, timeline and location constraints without shipping a single product – just a green screen and great storytelling.
How one Masterchef (and cookbook author) created one recipe video that dished out over half of an entire influencer campaign’s views and engagements.
How we turned second-hand fashion into first-rate influencer partnership ads that had to be switched off because they were performing too well.
How we gave three juices three distinct personalities (and audiences) by matching each one with niche Aussie influencers who felt made for the brand.
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