John Frieda Always On 2026

John Frieda had historically focused on macro creators for awareness. For 2026 the brand made Sticki its always-on partner in Australia, shifting part of its budget into micro-influencers with 10K to 50K followers.

Our data-led creator selection gave John Frieda the scale and diversity it needed, with creators matched to different hair types and needs. Rolling briefs across the year covered ranges like Dream Curls, Violet Crush, Frizz Ease and Blonde, helping the brand reach new and younger audiences.