Yumi's Veg Range

Yumi's is best known for its dips, so the challenge was getting its Veg Range of Veggie Bites, Fritters, Koftas and Falafels into more Coles and Woolworths baskets. Sticki and DataSauce built a campaign around quick, practical recipes that busy households could picture making.

Creators posted recipes across Instagram and TikTok, and DataSauce amplified the content through TikTok Spark Ads and Meta. Across 13 live posts the campaign generated 1.93M views at $0.01 per view, and units sold rose by 16.6K during six weeks of advertising.