Yumi's #HotHacks NPD Launch

Yumi's new product launches lean on creators to get shoppers trying something new. It started with the Dill Pickle Dip in 2025, a first-of-its-kind flavour launched in Coles with influencer recipe content.

In 2026, Sticki supported the #HotHacks range: three new dips (Hot Honey, Chimichurri, Roasted Carrot & Sriracha) and three veggie products (Fritters, Hash Browns and Dill Pickle Bites). Creators delivered quick recipe hacks and range overview videos, plus UGC featuring in-aisle supermarket clips.