Williams Shoes Back to School 2026

Back to school is one of the biggest moments of the year for Williams Shoes. For 2026, Williams brought in Sticki to put its school shoe range, including Colorado, in front of parents getting ready for the new term.

We partnered with micro creators who filmed Reels and TikToks either in store or at home with their kids. Each video came with 60 days of paid usage, running from January through February to cover the back to school rush.