Williams Shoes Autumn/Winter 2026

Williams Shoes is a footwear retailer with stores across Australia. To launch its Autumn/Winter range, Williams worked with Sticki on a hybrid campaign combining posted influencer content with UGC built for ads.

We paired four mid-tier and macro influencers with eight UGC creators, all styling boots and winter footwear in their own way. Every video came with 60 days of paid usage, released weekly through June, and one Reel alone reached almost 58,000 views at $0.05 per view.