Vegemite Creator Content

Vegemite is an Aussie pantry icon, and the brand has worked with Sticki across several moments to keep it front of mind with new audiences on social.

We partnered with creators Beau, Emily and Jacqui on a mix of influencer and UGC content. From UGC on the great butter debate to recipe reels showing Vegemite beyond toast and calling out its B vitamins, the content leaned into the spread's versatility.