Uniting Op Shops: Found at Uniting

Uniting Op Shops sell quality pre-loved fashion, books and homewares, with every purchase supporting Uniting services across Victoria and Tasmania. This campaign marked Sticki's fifth collaboration with the team, built around getting more people through the door.

We partnered with creators already known for sustainable fashion, who headed into their local store to find, style and share their pieces. From thrifting a Pinterest board to an outfit challenge and a blunt reminder to donate good to find good, each Reel made op shopping feel aspirational.