Uniting Op Shops: Discover U

Discover U is Uniting Op Shops' campaign inviting a younger audience to find their own style in pre-loved fashion. For the 2025 edition, Uniting asked Sticki to bring the idea to life through creators already shaping how their followers shop.

We partnered with TikTok and Instagram creators who visited Uniting Op Shops across Victoria and shared what they found in their own voice. Each creator delivered a video with 60 days of paid usage, live from July to September 2025.