Uniting Food For Families

Food For Families is Uniting Vic.Tas's community giving campaign, inviting households, schools and workplaces to collect food for local Emergency Relief pantries. Sticki brought creators on board to show people how easy it is to register and get involved.

Food and family creators filmed Reels showing their own collections and drop-offs, with paid usage so Uniting could put the content behind its Meta campaigns. In the 2025 Christmas period, paid activity drove 191 registrations against a target of 150, and Uniting returned for a Winter campaign in 2026.