Tyga Launch UGC

Tyga makes gently cooked fresh cat food from Australian meat, developed by board certified vet nutritionists and delivered frozen to the door. Sticki produced the UGC for its launch, introducing cat parents to a new way to feed their cats.

Instead of classic pet influencers, we cast personality-led creators whose own identity was as strong as their cat's. Their witty, observational videos covered switching from kibble and first-taste unboxings, and ran as Meta partnership ads.