The Y Early Learning

The Y Victoria is a not-for-profit that runs 17 Early Learning Centres across Victoria, offering long day care and kindergarten programs for children from six weeks to five years old.

Sticki briefed parent creators to visit their nearest Y centre with their own child and film two UGC videos each, with two hook variations per video. Content spoke to safe, nurturing care, passionate educators and flexible care options, closing with a clear call to book a personalised tour.