The Hairy Pill

The Hairy Pill is a personalised hair loss treatment developed by Melbourne dermatologist Professor Rodney Sinclair. As a prescription medication, all of its advertising content had to meet strict TGA guidelines.

Sticki briefed UGC creators on compliant angles, including unboxing, how the treatment process works, hair loss education and key statistics. Every script was approved before filming, keeping the focus on the service rather than personal results so the videos were ready for paid use.