Swaggle Launch

Swaggle launched as a new Australian online pet store built around personalisation, with tailored product offers and free vet advice for every pet profile. To introduce the brand, they needed content that captured a Swaggle: the moment a pet shows pure joy.

Sticki delivered a hybrid TikTok campaign mixing UGC and influencer content, with creators including Anna, Emma, Winnie and Tiffany. Featuring a variety of pets, the videos built awareness of the new store and showed the happy, playful side of pet ownership.