Summer at the Sea Museum

Summer at the Sea Museum is the Australian National Maritime Museum's largest annual program, turning the Sydney museum into a full-day school holiday destination. The hero attraction was The Beach, an immersive indoor beach playscape that opened on 19 December.

Sticki briefed creators to share the experience through Instagram Reels and TikToks, using voiceover or talking to camera. Content focused on what families value most: something for every age, good value from a single ticket, and weather-proof summer fun in central Darling Harbour.