Spriggy

Spriggy helps families teach kids about money with a card and app built around pocket money, chores and savings goals. To show how it fits into real family life, Spriggy partnered with Sticki on a user-generated content campaign in 2023.

We matched Spriggy with mum creators who filmed short, vertical videos for Reels and TikTok, each one showing the card and app in everyday use. Every creator delivered two UGC videos built for paid social, with a strong hook up front and a clear look at the product.