Sortible

Sortible is a new app that uses AI to collect, sort and share photos from life's biggest moments. For its launch, the brand focused on couples planning a wedding and needed ad-ready content that made the app easy to understand.

Sticki sourced and briefed UGC creators to film in the voice of a bride-to-be, mixing talking to camera with screen recordings of the app. Each creator delivered two videos plus raw footage, built around strong hooks and a clear call to download, ready for paid ads.