Soda Shades

Soda Shades is a sunglasses brand. Sticki and DataSauce teamed up on a campaign that combined ad-ready UGC with micro influencer posts.

UGC creators produced videos built to perform as ads, which DataSauce then ran in paid social. Alongside this, micro influencers posted to their own TikTok and Instagram feeds, with collab and Spark Ad access so the best content could be boosted. A dashboard tracked on-platform performance throughout.