RSL Queensland ANZAC Day 2026

For ANZAC Day 2026, RSL Queensland launched its refreshed campaign, The ANZAC spirit lives here, inviting every Australian to find their own way to take part in and observe the day. They partnered with Sticki to bring that message to younger audiences on social.

We activated Queensland-based micro and mid-tier creators, including Harry and Maddy, across TikTok and Instagram. The mix included creators with personal ties to the Defence and veteran community, each sharing a respectful, genuine video on how they honour the ANZAC spirit.