Roll With Advantage UGC

Roll With Advantage is a Melbourne-based, female-owned business getting unique polyhedral dice to Aussie gamers without the long waits. In early 2023, RWA brought in Sticki to grow awareness and sales of its 7-piece dice sets.

We built creator personas around aesthetic lovers, casual players and committed tabletop gamers, then briefed creators on hooks made for TikTok and Reels. The plan was five creators producing ten pieces of UGC, giving RWA a library of content for social and ads.