Rimmel Wonder'Volume Thrill Seeker

To support the launch of Rimmel's Wonder'Volume Thrill Seeker Mascara, Sticki activated 100 micro creators on TikTok, right where Rimmel's audience was scrolling.

The campaign backed Rimmel's earned media strategy, presenting the brand as accessible and keeping a constant buzz around the launch. Micro creators were chosen because their smaller, engaged audiences trust their recommendations, and several of their videos stood out as strong performers.