Rimmel Kind & Free

Rimmel's Kind & Free range is vegan, cruelty-free makeup made with ingredients of natural origin. Sticki ran creator content for the range as part of an ongoing monthly program with Rimmel.

Creators posted TikTok videos featuring Kind & Free products, including the Moisturising Skin Tint, Tinted Lip Balm and Mascara. Key messages included Rimmel's Leaping Bunny cruelty-free certification, a lightweight dewy finish and all-day hydration.